# Simulmedia: Information technology & services, New York, United States

> Simulmedia: Simulmedia is a leading cross-channel TV advertising company based in New York, founded in 2008. Based in New York, United States. Founded 2008.

Source: https://millionrounds.com/startup/simulmedia (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Simulmedia

Simulmedia is a leading cross-channel TV advertising company based in New York, founded in 2008.

Funding reported Last round: Series E

Information technology & services New York, United States

Company summary

- **Founded:** 2008 18 years old
- **Team:** 150 51 to 200 people
- **Funding reported:** $86M in dollars
- **Last round:** Series E Jun 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Simulmedia has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Simulmedia

Simulmedia is a leading cross-channel TV advertising company based in New York, founded in 2008.

The company specializes in data-driven planning, buying, and measurement of TV campaigns across linear, streaming, and gaming channels. Simulmedia operates as a B2B marketing technology and SaaS firm, offering a comprehensive solution called Performance TV®, supported by its AI-powered TV+® Advertising Platform. The core service of Simulmedia is a digital ad targeting platform that allows advertisers to plan, activate, and measure TV campaigns effectively. Key offerings include the TV+® Platform for campaign optimization, the Performance TV® solution that guarantees campaign performance, and the VAMOS platform, which matches consumer viewing data with purchase data. Additionally, Simulmedia provides PlayerWON®, an engagement platform for video games, and advanced audience insights services. The company primarily serves advertisers, brand marketers, and advertising agencies, focusing on independent and challenger brands in the U.S. television advertising market.

## What company datasets say Simulmedia raised

Funding, as reported

Reported in all **$86M** in dollars

Rounds **7**

Last round **Series E**

Last round size **$29M**

Last round date **Jun 2019**

Investors listed **7**

SEC Form D **$87M sold, 9 filings, last Jun 2019**

## Founders and team

From Simulmedia's own website and the SEC filings it signed: 11 on the team.

- **Dave Morgan** Chief Executive Officer
- **Marc Siegel** President, Sales
- **Justin Nesci** Chief Commercial Officer
- **Lisa Brennan** Chief Financial Officer
- **Steve Paule** EVP, Chief Product & Technology Officer
- **Milena Alberti-Perez** Board member
- **Rich Levandov** Board member
- **Tad Smith** Board member
- **David Levy** Board member
- **David Morgan** Executive Officer, Director i
- **Phil Guarascio** Board member

On the board, as filed i *Richard Levandov* *Wenda Millard* *William Burke*

## The company, in detail

What they build

Known for

tv advertising tv advertising technology tv advertising solutions consumers campaign simulation tv advertising strategy tv ad effectiveness audience behavior analysis tv ad targeting tv campaign management measurement transparency ai-powered advertising tv ad spend optimization media buying convergent tv advertising enterprises

Built with from their website

GitHub Actions Docker Amazon DynamoDB Osano Salesforce CRM Google Tag Manager AWS Trusted Advisor PWA Google Workspace Viewport Meta

+8 more

CSS ManageEngine Amazon Elastic MapReduce Hubspot Amazon Simple Queue Service PostgreSQL webpack Facebook SDK

- **Sector:** Information technology & services
- **Industry code:** NAICS 541810, 51321, SIC 7311, 7372
- **Region:** New York
- **Revenue:** $7.7M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/simulmedia)

## Information technology & services in United States

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