# Shoes of Prey: Retail, Santa Monica, United States

> Shoes of Prey: Shoes of Prey was a global retail brand founded in April 2009 that allowed women to design their own shoes through a web-based platform.

Source: https://millionrounds.com/startup/shoes-of-prey (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail startup](https://millionrounds.com/companies)

# Shoes of Prey

Shoes of Prey was a global retail brand founded in April 2009 that allowed women to design their own shoes through a web-based platform.

Email

Funding reported Last round: Undisclosed round

Retail Santa Monica, United States

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Company summary

- **Founded:** 2009 17 years old
- **Team:** 50 11 to 50 people
- **Funding reported:** $26M in dollars
- **Last round:** Undisclosed round May 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Shoes of Prey has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Shoes of Prey

Shoes of Prey was a global retail brand founded in April 2009 that allowed women to design their own shoes through a web-based platform.

The company was established by Jodie Fox, Michael Fox, and Mike Knapp, initially launching in Sydney, Australia, before moving its headquarters to Santa Monica, California. Shoes of Prey specialized in mass customization and on-demand manufacturing in the footwear industry. The brand offered a unique 3D design platform where customers could customize various aspects of their footwear, including heel type, toe shape, materials, and embellishments. Shoes were handmade using premium leathers and shipped worldwide to over 100 countries. The company also had physical concession stores in select Nordstrom locations. Shoes of Prey gained recognition for its innovative approach, winning awards such as Online Retailer of the Year at the World Retail Awards in 2013. Despite its initial success, the company ceased operations in July 2019.

## What company datasets say Shoes of Prey raised

Funding, as reported

Reported in all **$26M** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round date **May 2018**

Investors listed **19**

SEC Form D **$13M sold, 3 filings, last Dec 2015**

## Founders and team

From the SEC filings it signed: 3 on the team.

- **Jodie Ann Fox** Director, Promoter i
- **Michael James Fox** Executive Officer, Director, Promoter i
- **Michael Peter Knapp** Executive Officer, Promoter i

On the board, as filed i *Benjamin Ann Ling* *Elaine Ann Stead*

## The company, in detail

What they build

Known for

fashion consumers information technology & services information technology b2c mass customisation e-commerce mass customization design d2c internet collaborative consumption consumer internet online offline retail retail womens shoes

Built with from their website

MailChimp Google Workspace CloudFlare Viewport Meta Google Meet CloudFlare CDN Twilio SendGrid Email Marketing Campaigns Mobile Friendly Cloudflare DNS Sendgrid

+6 more

Microsoft 365 Mailgun Twilio SendGrid Email API Sequence Monitor SPF Google Search Console Gmail

- **Sector:** Retail
- **Industry code:** NAICS 458210, SIC 5661
- **Region:** California
- **Revenue:** $3.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/shoes-of-prey)

## Retail in United States

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- [**Arteza** Atlanta · founded 2015 *Raised*](https://millionrounds.com/company/arteza)

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