# Shoelace: Marketing & advertising, Toronto, Canada

> Shoelace: Shoelace is a Toronto-based omni-channel growth marketing agency founded in 2015. Based in Toronto, Canada. Founded 2015.

Source: https://millionrounds.com/startup/shoelace (Millionrounds; every figure on the page links to its filing or article)

Canada · [Marketing & advertising startup](https://millionrounds.com/companies)

# Shoelace

Shoelace is a Toronto-based omni-channel growth marketing agency founded in 2015.

Email

Funding reported Last round: Seed

Marketing & advertising Toronto, Canada

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Company summary

- **Founded:** 2015 11 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 3.5M as listed, currency not stated
- **Last round:** Seed Feb 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Shoelace has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Shoelace

Shoelace is a Toronto-based omni-channel growth marketing agency founded in 2015.

The company specializes in scaling direct-to-consumer (DTC) and e-commerce brands through paid social, paid search, and email marketing. By combining AI technology with human creativity, Shoelace delivers effective growth strategies, manages omni-channel campaigns, and creates engaging content to enhance customer acquisition and retention. The agency offers a range of digital marketing services, including management of social media ads, search engine marketing, and personalized email campaigns. They focus on data-driven growth strategies that utilize AI to automate tasks and suggest experiments for clients. Shoelace targets independent DTC and e-commerce brands, particularly fast-growing businesses and Shopify stores, helping them implement customer journey marketing and recapture visitors through retargeting campaigns.

## What company datasets say Shoelace raised

Funding, as reported

Reported in all **3.5M** in the source's currency

Rounds **7**

Last round **Seed**

Last round date **Feb 2023**

Investors listed **18**

## On a portfolio page

Investors who name them

- [irrvrntVC](https://millionrounds.com/fund/irrvrntvc)

Each firm lists Shoelace on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

sustainable growth strategies google ads consumers marketing email marketing enterprises email campaigns data-backed decision making customer journey mapping information technology & services full-funnel social media enterprise software information technology retargeting growth marketing cross-channel advertising

Built with from their website

Google Tag Manager Amazon CloudFront Google Sheets Salesforce CRM Analytics PWA Twitter Analytics Linkedin Insight Tag Google Ads Clarity SDM YouTube

+8 more

Google Workspace CloudFlare Viewport Meta LinkedIn Ads Render Hubspot Quantcast Facebook SDK

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7311
- **Region:** Ontario
- **Revenue:** 4.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/shoelace)

## Marketing & advertising in Canada

Startups like it

- [**CrowdRiff** Toronto · founded 2011 *Raised*](https://millionrounds.com/company/crowdriff)
- [**Clickup Marketing** Calgary · founded 2022](https://millionrounds.com/startup/clickup-marketing)
- [**Chris McLellan AI-Forward Marketing** Ottawa · founded 2025](https://millionrounds.com/startup/chris-mclellan-ai-forward-marketing)
- [**Digital Commerce Partners** Toronto · founded 2021](https://millionrounds.com/startup/digital-commerce-partners)
- [**Bland?** Calgary](https://millionrounds.com/startup/bland)
- [**chime.io** Vancouver · founded 2016](https://millionrounds.com/startup/chime-io)
- [**#paid** Toronto · founded 2013](https://millionrounds.com/startup/paid-3)
- [**6ix9ine** Toronto](https://millionrounds.com/startup/6ix9ine)

## Is this your company?

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