# Shinesty: Apparel & fashion, Boulder, United States

> Shinesty: Shinesty is a fashion e-commerce company based in Boulder, Colorado, founded in 2014 by Chris White and Jens Nicolaysen.

Source: https://millionrounds.com/startup/shinesty (Millionrounds; every figure on the page links to its filing or article)

United States · [Apparel & fashion startup](https://millionrounds.com/companies)

# Shinesty

Shinesty is a fashion e-commerce company based in Boulder, Colorado, founded in 2014 by Chris White and Jens Nicolaysen.

Funding reported Last round: Series A

Apparel & fashion Boulder, United States

Company summary

- **Founded:** 2014 12 years old
- **Team:** 87 51 to 200 people
- **Funding reported:** $7.9M in dollars
- **Last round:** Series A Jun 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Shinesty has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Shinesty

Shinesty is a fashion e-commerce company based in Boulder, Colorado, founded in 2014 by Chris White and Jens Nicolaysen.

The company aims to eliminate boring clothing and promote a fun, irreverent approach to fashion. Initially focused on vintage clothing, Shinesty has expanded to offer a wide range of novelty apparel, underwear, and accessories, all characterized by bold designs and humorous themes. As an online retailer, Shinesty provides a curated shopping experience that emphasizes entertainment. Their product line includes the popular Ball Hammock® Pouch Underwear, themed party apparel, and everyday wear. The company also offers free shipping on domestic orders and a hassle-free return policy, ensuring customer satisfaction. With a focus on humor and self-expression, Shinesty appeals to a diverse audience, including theme party enthusiasts, couples, and young adults looking for unique and playful clothing options.

## What company datasets say Shinesty raised

Funding, as reported

Reported in all **$7.9M** in dollars

Rounds **8**

Last round **Series A**

Last round date **Jun 2020**

Investors listed **11**

SEC Form D **$14M sold, 8 filings, last Jun 2020**

## Founders and team

From the SEC filings it signed: 3 on the team.

- **Chris White** Executive Officer, Director, Promoter i
- **Jens Nicolaysen** Executive Officer, Director, Promoter i
- **Laura Sanchez** Executive Officer i

On the board, as filed i *Jay Hirsh* *Jonathan Hallett* *Nathan Levy*

## On 5 portfolio pages

Investors who name them

- [Winklevoss Capital](https://millionrounds.com/fund/winklevoss-capital)
- [TCG](https://millionrounds.com/fund/tcg)
- [Break Trail Ventures](https://millionrounds.com/fund/break-trail-ventures)
- [MergeLane](https://millionrounds.com/fund/mergelane)
- [BLH Venture Partners](https://millionrounds.com/fund/blh-venture-partners)

Each firm lists Shinesty on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fashion christmas pajamas consumers accessories seasonal clothing boob hammock bralette information technology & services retro ski gear funny holiday underwear paradice cooling boxer briefs information technology sleepwear women's underwear themed collections promotional sales pajamaralls

Built with from their website

Amazon CloudFront Salesforce CRM Analytics MAX by AppLovin Klaviyo YouTube Google Workspace Viewport Meta Friendbuy Apple iPhone Box.net

+8 more

webpack Apple Business Manager AI Google Meet NetSuite Microsoft Excel Google Docs React

- **Sector:** Apparel & fashion
- **Region:** Colorado
- **Revenue:** $1.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/shinesty)

## Apparel & fashion in United States

Startups like it

- [**BANDIER** New York · founded 2014 *Raised*](https://millionrounds.com/company/bandier)
- [**Cuyana** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/cuyana)
- [**JAANUU** El Segundo · founded 2013 *Raised*](https://millionrounds.com/company/jaanuu)
- [**NAADAM** New York · founded 2013 *Raised*](https://millionrounds.com/company/naadam)
- [**ANINE BING** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/anine-bing)
- [**Carbon38** Culver City · founded 2012 *Raised*](https://millionrounds.com/company/carbon38)
- [**HICKIES** Brooklyn · founded 2011 *Raised*](https://millionrounds.com/company/hickies)
- [**Koio** New York · founded 2014 *Raised*](https://millionrounds.com/company/koio)

## Is this your company?

Add your raise, your deck and your story, and put Shinesty in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)