# Sherbet Electric Taxis: Automotive, London, United Kingdom

> Sherbet Electric Taxis: Sherbet Electric Taxis is a leading electric black taxi service in London, established in 2013 by Asher Moses.

Source: https://millionrounds.com/startup/sherbet-electric-taxis (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Automotive startup](https://millionrounds.com/companies)

# Sherbet Electric Taxis

Sherbet Electric Taxis is a leading electric black taxi service in London, established in 2013 by Asher Moses.

Funding reported Last round: Series unknown

Automotive London, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 20 11 to 50 people
- **Funding reported:** 54.2M as listed, currency not stated
- **Last round:** Series unknown Dec 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Sherbet Electric Taxis has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Sherbet Electric Taxis

Sherbet Electric Taxis is a leading electric black taxi service in London, established in 2013 by Asher Moses.

The company focuses on sustainability by replacing diesel fleets with electric vehicles, operating approximately 550 electric black cabs as of 2025. Sherbet has invested around £30 million to convert its fleet and has fully decarbonized its operations by decommissioning 250 diesel vehicles. In 2024, it secured a significant £40 million growth investment, marking a milestone in the licensed London cab industry. Sherbet offers three main services: Sherbet Ride provides safe and sustainable taxi rides for consumers and corporates; Sherbet Drive offers electric taxi rentals and servicing for licensed drivers; and Sherbet Advertise serves as an in-house media agency for sustainable advertising. The fleet is equipped with advanced technology that collects data on environmental and safety metrics. Sherbet serves a diverse clientele, including general Londoners, public sector entities, corporations with CSR agendas, and brands seeking advertising opportunities. The company has received multiple awards for its innovative approach in the taxi industry.

## What company datasets say Sherbet Electric Taxis raised

Funding, as reported

Reported in all **54.2M** in the source's currency

Rounds **1**

Last round **Series unknown**

Last round size **52.8M**

Last round date **Dec 2024**

## The company, in detail

What they build

Known for

electric taxi accessibility features zero emissions taxis london taxi licensing levc london london taxi industry taxi branding campaigns motor vehicle manufacturing sustainable taxi service electric black cabs electric taxi customer service electric taxi carbon offset out of home london smart city transport sustainable transportation b2c

Built with from their website

Google Maps Salesforce CRM Google Tag Manager WordPress.org Google Workspace CloudFlare Viewport Meta Google Play WP Engine All in One SEO

+8 more

Google Meet Microsoft Excel Google Maps Platform CloudFlare CDN CAPTCHA Google Font API Salesforce MySQL

- **Sector:** Automotive
- **Industry code:** NAICS 485310, 541810, SIC 3711, 4121, 7311
- **Region:** England
- **Revenue:** 11.2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/sherbet-electric-taxis)

## Automotive in United Kingdom

Startups like it

- [**Breathe Battery Technologies** founded 2019 *Raised*](https://millionrounds.com/company/breathe-battery-technologies)
- [**cinch** London · founded 2018](https://millionrounds.com/startup/cinch)
- [**ARCTIC TRUCKS** Warwick · founded 1990](https://millionrounds.com/startup/arctic-trucks)
- [**Group 1 Automotive UK** Birmingham · founded 2011](https://millionrounds.com/startup/inactive-group-1-automotive-uk)
- [**HVS (Hydrogen Vehicle Systems)** Glasgow · founded 2017](https://millionrounds.com/startup/hvs-hydrogen-vehicle-systems)
- [**Rhino Products** Ellesmere Port · founded 2003](https://millionrounds.com/startup/rhino-products)
- [**Advanced Electric Machines** Washington · founded 2017](https://millionrounds.com/startup/advanced-electric-machines)
- [**Revive! UK** Rugby · founded 2004](https://millionrounds.com/startup/revive-uk)

## Is this your company?

Add your raise, your deck and your story, and put Sherbet Electric Taxis in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)