# Shackle: Hospitality, London, United Kingdom

> Shackle: Shackle is a London-based travel technology company that specializes in providing a B2B SaaS mobile app for the hospitality sector.

Source: https://millionrounds.com/startup/shackle (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Hospitality startup](https://millionrounds.com/companies)

# Shackle

Shackle is a London-based travel technology company that specializes in providing a B2B SaaS mobile app for the hospitality sector.

Funding reported Last round: Series A

Hospitality London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 15 11 to 50 people
- **Funding reported:** 22.9M as listed, currency not stated
- **Last round:** Series A Sept 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Shackle has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Shackle

Shackle is a London-based travel technology company that specializes in providing a B2B SaaS mobile app for the hospitality sector.

Founded in 2019 or 2020, the company offers a guest experience management platform designed to digitalize the entire guest journey for hotels. Key features include contactless check-in and check-out, keyless room entry, in-app ordering, and secure payment processing. The app also provides on-demand room upgrades and data analytics to help hotels optimize operations and enhance guest satisfaction. With a team of 11 to 50 employees, Shackle integrates seamlessly with existing property management systems, allowing hotels to modernize guest interactions and streamline administrative processes. The company is focused on serving hotels and hospitality operators globally, aiming to transform traditional hotel operations through innovative digital solutions. Shackle has raised over $20 million in funding and is committed to being the comprehensive hotel app for guests from check-in to check-out.

## What company datasets say Shackle raised

Funding, as reported

Reported in all **22.9M** in the source's currency

Rounds **4**

Last round **Series A**

Last round size **14.7M**

Last round date **Sept 2023**

Investors listed **11**

## Funding filed with regulators

Shackle filed 3 raises, $15M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Oct 2023 **$12M** UK share allotment
- Jun 2021 **$2.5M** UK share allotment
- Dec 2020 **$205K** UK share allotment

## On a portfolio page

Investors who name them

- [IAG Silverstripe](https://millionrounds.com/fund/iag-silverstripe)

Each firm lists Shackle on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

hotel guest profiling hotel system integration consumers customer engagement hotel lobby management mobile keyless entry guest data collection queue reduction hotel admin automation travel agencies seamless hotel experience information technology & services ssl encryption mobile app guest journey digitalization information technology

Built with from their website

Google Tag Manager Google Cloud Viewport Meta Google Play Hubspot C3.js TestGorilla Google Cloud Hosting Google Font API Unpkg

+8 more

Nuxtjs Mobile Friendly Google Frontend Swiper Google Analytics Google Analytics 4 VueJS Calendly

- **Sector:** Hospitality
- **Industry code:** NAICS 56151, 51321, SIC 7011
- **Region:** England
- **Revenue:** 546k a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/shackle)

## Hospitality in United Kingdom

Startups like it

- [**GuestReady** Trogen · founded 2016 *Raised*](https://millionrounds.com/company/guestready)
- [**ChargedUp** London · founded 2017 *Raised*](https://millionrounds.com/company/chargedup)
- [**onefinestay** London · founded 2010](https://millionrounds.com/startup/onefinestay)
- [**Generator** London · founded 1995](https://millionrounds.com/startup/generator)
- [**Sweett (formerly Sweet Inn)** London · founded 2014](https://millionrounds.com/startup/sweett-formerly-sweet-inn)
- [**eviivo** London · founded 2003](https://millionrounds.com/startup/eviivo)
- [**Rogue City Hotel Group** London · founded 2019](https://millionrounds.com/startup/rogue-city-hotel-group)
- [**Fornova** London · founded 2010](https://millionrounds.com/startup/fornova-2)

## Is this your company?

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