# Serena & Lily: Retail, Sausalito, United States

> Serena & Lily: Serena & Lily brings a sophisticated mix of pattern and color to every room in the house from the nursery to the living room and beyond.

Source: https://millionrounds.com/startup/serena-lily (Millionrounds; every figure on the page links to its filing or article)

United States · [Retail startup](https://millionrounds.com/companies)

# Serena & Lily

Serena & Lily brings a sophisticated mix of pattern and color to every room in the house from the nursery to the living room and beyond.

Funding reported Last round: Undisclosed round

Retail Sausalito, United States

Company summary

- **Founded:** 2003 23 years old
- **Team:** 251 201 to 1,000 people
- **Funding reported:** $70M in dollars
- **Last round:** Undisclosed round Apr 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Serena & Lily has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Serena & Lily raised

Funding, as reported

Reported in all **$70M** in dollars

Rounds **5**

Last round **Undisclosed round**

Last round date **Apr 2014**

Investors listed **6**

SEC Form D **$79M sold, 5 filings, last Jul 2020**

## Founders and team

From the SEC filings it signed: 2 on the team.

- **Brett Hilton** Executive Officer i
- **Lori Greeley** Executive Officer, Director i

On the board, as filed i *Adam Ross* *Kearnon O'Molony* *Niniane Wang* *Susy Korb* *Tim Schifter*

## On a portfolio page

Investors who name them

- [Fantail Ventures](https://millionrounds.com/fund/fantail-ventures)

Each firm lists Serena & Lily on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Retail in United States

Startups like it

- [**Synergy Equipment** Tampa · founded 2012](https://millionrounds.com/startup/synergy-equipment)
- [**MiniMax** Austin · founded 2021](https://millionrounds.com/startup/minimax)
- [**Quick Quack Car Wash** Roseville · founded 2016](https://millionrounds.com/startup/quick-quack-car-wash)
- [**guild.com** Denver · founded 1998](https://millionrounds.com/startup/guild-com)
- [**Jushi Holdings** Boca Raton · founded 2018](https://millionrounds.com/startup/jushi-holdings)
- [**Celsius** Boca Raton · founded 2005](https://millionrounds.com/startup/celsius-2)
- [**Enjoy** Palo Alto · founded 2014](https://millionrounds.com/startup/enjoy)
- [**Pattern** Lehi · founded 2013](https://millionrounds.com/startup/pattern)

## Is this your company?

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