# Second Nature Healthy Habits Ltd.: Wellness and Fitness Services, London, United Kingdom

> Second Nature Healthy Habits Ltd.: Second Nature is an online platform that offers weight loss programs for individuals. Based in London, United Kingdom.

Source: https://millionrounds.com/startup/second-nature-healthy-habits-ltd (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Wellness and Fitness Services startup](https://millionrounds.com/companies)

# Second Nature Healthy Habits Ltd.

Second Nature is an online platform that offers weight loss programs for individuals.

Funding reported Last round: Series A

Wellness and Fitness Services London, United Kingdom

Company summary

- **Founded:** 2015 11 years old
- **Team:** 11 11 to 50 people
- **Funding reported:** 14.1M as listed, currency not stated
- **Last round:** Series A Jun 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Second Nature Healthy Habits Ltd. has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Second Nature Healthy Habits Ltd. raised

Funding, as reported

Reported in all **14.1M** in the source's currency

Rounds **11**

Last round **Series A**

Last round size **10M**

Last round date **Jun 2022**

Investors listed **17**

## Funding filed with regulators

Second Nature Healthy Habits Ltd. filed 5 raises, $1.0M in all. Filings say how much was sold and to how many investors; they never name the investors.

- May 2024 **$146K** UK share allotment
- Apr 2024 **$272K** UK share allotment
- Sept 2023 **$124K** UK share allotment
- Dec 2022 **$292K** UK share allotment
- Mar 2022 **$168K** UK share allotment

## On 5 portfolio pages

Investors who name them

- [Hans(wo)men Group](https://millionrounds.com/fund/hans-wo-men-group)
- [Beringea](https://millionrounds.com/fund/beringea)
- [Bethnal Green Ventures](https://millionrounds.com/fund/bethnal-green-ventures)
- [SHAPE Capital Partners](https://millionrounds.com/fund/shape-capital-partners)
- [Hansmen Group](https://millionrounds.com/fund/johann-hansi-hansmann)

Each firm lists Second Nature Healthy Habits Ltd. on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

property management customer support filter delivery services automation platform nutrition coaching property management operational efficiency resident retention strategies resident experience maestro platform construction & real estate step tracking personal coach resident engagement resident rewards program information technology & services real estate mobile app

Built with from their website

HubSpot Sales Hub Google Tag Manager Squarespace ECommerce WordPress.org HREF Lang Atlassian Twitter Analytics Google Ads Clarity SDM Font Awesome

+8 more

Google Workspace Viewport Meta Google Play Emotion webpack Google Meet Priority Hints React

- **Sector:** Wellness and Fitness Services
- **Industry code:** NAICS 53131, SIC 6799
- **Region:** England
- **Revenue:** 4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/second-nature)

## Wellness and Fitness Services in United Kingdom

Startups like it

- [**DUNCAN & Todd** Aberdeen · founded 1972](https://millionrounds.com/startup/duncan-todd)
- [**Nutrivend** Pontyclun · founded 2012](https://millionrounds.com/startup/nutrivend)
- [**Membr** Manchester · founded 2012](https://millionrounds.com/startup/membr)
- [**Fit Gurus** Newcastle · founded 2014](https://millionrounds.com/startup/fit-gurus)
- [**Imin** London · founded 2013](https://millionrounds.com/startup/imin)
- [**Trailburning** London · founded 2013](https://millionrounds.com/startup/trailburning)
- [**HLC** London · founded 2012](https://millionrounds.com/startup/hlc-3)
- [**UK Hypnosis Academy** WOODBRIDGE · founded 2015](https://millionrounds.com/startup/uk-hypnosis-academy)

## Is this your company?

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