# Second Nature: Information technology & services, Raleigh, United States

> Second Nature: Second Nature is a high-growth startup based in Raleigh, North Carolina, that specializes in a fully-managed Resident Experience Platform for...

Source: https://millionrounds.com/startup/second-nature-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Second Nature

Second Nature is a high-growth startup based in Raleigh, North Carolina, that specializes in a fully-managed Resident Experience Platform for the property management industry.

Funding reported Last round: Series C

Information technology & services Raleigh, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 350 201 to 1,000 people
- **Funding reported:** $36M in dollars
- **Last round:** Series C Mar 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Second Nature has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Second Nature

Second Nature is a high-growth startup based in Raleigh, North Carolina, that specializes in a fully-managed Resident Experience Platform for the property management industry.

Founded in 2012 and previously known as FilterEasy, the company aims to create a new category called Resident Experience, focusing on delivering positive outcomes for residents, property managers, and investors. The company offers managed resident benefits packages that include services such as renters insurance, credit building, air filter delivery, pest control, and rewards programs. These solutions are designed to enhance resident satisfaction and streamline property management, moving the industry toward a more professional and holistic approach. Second Nature emphasizes innovation and a customer-focused mindset, striving to improve the living experience for renters and the management process for property professionals.

## What company datasets say Second Nature raised

Funding, as reported

Reported in all **$36M** in dollars

Rounds **7**

Last round **Series C**

Last round size **$16M**

Last round date **Mar 2020**

Investors listed **20**

## Founders and team

From Second Nature's own website: 2 on the team.

- **Bess Wozniak** Implementation Manager
- **Rolanda Gray** Customer Support Manager

## The company, in detail

What they build

Known for

asset performance tenant experience property management remote management property management customer support lease management automation home care consumers data protection property management resident portal property management ai patents resident experience enhancement automation and personalization resident retention strategies resident experience scalable solutions enterprises

Built with from their website

Linkedin Sign-in Articulate 360 Docker Adobe Wistia Amazon SES Osano Google Tag Manager Canva Google Sheets

+8 more

AWS Trusted Advisor Atlassian CallMiner Eureka Google Cloud Google Ads Flow MailChimp Hashnode

- **Sector:** Information technology & services
- **Industry code:** NAICS 53131, 513210, SIC 7375, 7372
- **Region:** North Carolina
- **Revenue:** $30M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/second-nature-79638dda3d)

## Information technology & services in United States

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- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

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