# Second Funnel: Information technology & services, Kitchener, Canada

> Second Funnel: Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed.

Source: https://millionrounds.com/startup/second-funnel (Millionrounds; every figure on the page links to its filing or article)

Canada · [Information technology & services startup](https://millionrounds.com/companies)

# Second Funnel

Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed.

Funding reported Last round: Seed

Information technology & services Kitchener, Canada

Company summary

- **Founded:** 2010 16 years old
- **Team:** 1 1 to 10 people
- **Funding reported:** - none reported
- **Last round:** Seed Aug 2014

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Second Funnel has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Second Funnel

Ecommerce has been optimized for shoppers - people arriving from search engines with the intent to buy; however, consumer behavior has changed.

People now spend the majority of their time online browsing content. When arriving at ecommerce sites, they don't have the intent to buy. These content browsers convert to purchases 6x less than direct & search traffic. We turn browsers into shoppers.

## What company datasets say Second Funnel raised

Funding, as reported

The last round reported **Seed** Aug 2014

Last round date **Aug 2014**

## The company, in detail

What they build

Known for

consumers enterprises sales and marketing information technology & services enterprise software information technology ecommerce advertising brand marketing software sales & marketing e-commerce internet social commerce marketing & advertising consumer internet

Built with from their website

Amazon AWS

- **Sector:** Information technology & services
- **Region:** Ontario
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/second-funnel)

## Information technology & services in Canada

Startups like it

- [**Cohere** Toronto · founded 2019 *Raised*](https://millionrounds.com/company/cohere)
- [**Hopper** Montreal · founded 2007 *Raised*](https://millionrounds.com/company/hopper)
- [**Top Hat** Toronto · founded 2009 *Raised*](https://millionrounds.com/company/top-hat)
- [**neuvoo** Montreal · founded 2011 *Raised*](https://millionrounds.com/company/neuvoo)
- [**TrackTik** Montreal · founded 2010 *Raised*](https://millionrounds.com/company/tracktik)
- [**Elastic Path** Vancouver · founded 2000 *Raised*](https://millionrounds.com/company/elastic-path)
- [**Benevity** Calgary · founded 2008 *Raised*](https://millionrounds.com/company/benevity)
- [**gaiia** Montreal · founded 2023 *Raised*](https://millionrounds.com/company/gaiia)

## Is this your company?

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