# Savage X Fenty: Apparel & fashion, El Segundo, United States

> Savage X Fenty: Savage X Fenty is a lingerie and apparel brand founded in 2018 by Rihanna, aimed at celebrating confidence, individuality, inclusivity, and...

Source: https://millionrounds.com/startup/savage-x-fenty (Millionrounds; every figure on the page links to its filing or article)

United States · [Apparel & fashion startup](https://millionrounds.com/companies)

# Savage X Fenty

Savage X Fenty is a lingerie and apparel brand founded in 2018 by Rihanna, aimed at celebrating confidence, individuality, inclusivity, and body positivity.

Funding reported Last round: Series C

Apparel & fashion El Segundo, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 460 201 to 1,000 people
- **Funding reported:** $310M in dollars
- **Last round:** Series C Jan 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Savage X Fenty has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Savage X Fenty

Savage X Fenty is a lingerie and apparel brand founded in 2018 by Rihanna, aimed at celebrating confidence, individuality, inclusivity, and body positivity.

Headquartered in El Segundo, California, the company operates as a joint venture with TechStyle Fashion Group. Since its launch, Savage X Fenty has grown rapidly, achieving a billion-dollar valuation and generating approximately $600 million in annual revenue. The brand offers a wide range of products, including lingerie, everyday basics, sleepwear, and a bridal collection, with sizes ranging from XS to 4X. Savage X Fenty also features a membership program called Xtra VIP, providing exclusive access and benefits to subscribers. The brand is committed to inclusivity, targeting a diverse audience that includes individuals of all sizes, skin tones, and ages, and has made a significant cultural impact through its marketing campaigns and fashion shows.

## What company datasets say Savage X Fenty raised

Funding, as reported

Reported in all **$310M** in dollars

Rounds **5**

Last round **Series C**

Last round size **$125M**

Last round date **Jan 2022**

Investors listed **16**

Valuation **$1.0B, Mar 2026**

## The company, in detail

What they build

Known for

innovative fashion launchdarkly consumers customer engagement digital fashion experience fashion retail confidence promotion digital platform integration apparel manufacturing brand expansion confidence building campaigns customer engagement tools fit match partnership body diversity focus information technology & services fashion tech innovation

Built with from their website

GitHub Actions Docker Adobe Google Tag Manager Canva Tableau Centric PLM Atlassian React Native SmartBid

+8 more

Google Ads CEMax Meta Audience Network YouTube Google Workspace Pinterest CloudFlare LinkedIn Ads

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 458110, SIC 2299
- **Region:** California
- **Revenue:** $150M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/savage-x-fenty)

## Apparel & fashion in United States

Startups like it

- [**BANDIER** New York · founded 2014 *Raised*](https://millionrounds.com/company/bandier)
- [**Cuyana** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/cuyana)
- [**JAANUU** El Segundo · founded 2013 *Raised*](https://millionrounds.com/company/jaanuu)
- [**NAADAM** New York · founded 2013 *Raised*](https://millionrounds.com/company/naadam)
- [**ANINE BING** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/anine-bing)
- [**Carbon38** Culver City · founded 2012 *Raised*](https://millionrounds.com/company/carbon38)
- [**HICKIES** Brooklyn · founded 2011 *Raised*](https://millionrounds.com/company/hickies)
- [**Koio** New York · founded 2014 *Raised*](https://millionrounds.com/company/koio)

## Is this your company?

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