# Salsify ANZ: Computer Software, Sydney, Australia

> Salsify ANZ: In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it.

Source: https://millionrounds.com/startup/salsify-anz (Millionrounds; every figure on the page links to its filing or article)

Australia · [Computer Software startup](https://millionrounds.com/companies)

# Salsify ANZ

In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it.

Funding reported Last round: Undisclosed round

Computer Software Sydney, Australia

Company summary

- **Founded:** 2012 14 years old
- **Team:** 27 11 to 50 people
- **Funding reported:** 452.6M as listed, currency not stated
- **Last round:** Undisclosed round Sept 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Salsify ANZ has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Salsify ANZ

In today’s world of always-on online consumption and commerce, consumers are demanding what they want, when they want it.

Salsify empowers brand manufacturers to win on the digital shelf. Salsify's CommerceXM platform combines Product Experience Management (Integrated PIM, DAM & Experience Builder) with core commerce capabilities designed to enable sales both across retailer/distributor channels as well as marketplaces, social commerce, and direct-to-consumer (D2C) sites. The world's biggest brands including Mars, L'Oreal, Coca-Cola, Bosch, and GSK use Salsify every day to stand out on the digital shelf. Our successful approach as SKUvantage has been firmly recognised with our acquisition by Salsify in 2021; the world's leading and most innovative SAAS PIM.

## What company datasets say Salsify ANZ raised

Funding, as reported

Reported in all **452.6M** in the source's currency

Rounds **7**

Last round **Undisclosed round**

Last round date **Sept 2022**

Investors listed **13**

## Founders and team

From Salsify ANZ's own website: 1 founder, 6 on the team.

**Rob Gonzalez** Co-Founder and Chief Strategy & Innovation Officer

- **Piyush Chaudhari** CEO
- **Colleen Habeski** Chief People Officer
- **David Forlizzi** Chief Financial Officer
- **Femi Giwa** Chief Legal Officer
- **Julie Marobella** Chief Product Officer
- **Lisa Schrumpf** Chief Commercial Officer

## On 2 portfolio pages

Investors who name them

- [CrossWork Midas Pre-IPO Fund, LLC](https://millionrounds.com/fund/crosswork-midas-pre-ipo-fund-llc)
- [Matrix Partners](https://millionrounds.com/fund/matrix-partners)

Each firm lists Salsify ANZ on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Computer Software in Australia

Startups like it

- [**ELMO Cloud HR & Payroll** Sydney · founded 2002](https://millionrounds.com/startup/elmo-cloud-hr-payroll)
- [**Ignition** Sydney CBD · founded 2013](https://millionrounds.com/startup/ignition)
- [**Payapps** Melbourne · founded 2011](https://millionrounds.com/startup/payapps)
- [**GoCatch** Pyrmont · founded 2011](https://millionrounds.com/startup/gocatch)
- [**Jira Software** Sydney · founded 2001](https://millionrounds.com/startup/jira-software)
- [**PageUp** Melbourne · founded 1997](https://millionrounds.com/startup/pageup)
- [**Evostor** Melbourne · founded 2007](https://millionrounds.com/startup/evostor)
- [**Catapult** Melbourne · founded 2015](https://millionrounds.com/startup/catapult-2)

## Is this your company?

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