# Rowan: Luxury goods & jewelry, New York, United States

> Rowan: Rowan is a mom-founded and women-led brand specializing in ear piercing and hypoallergenic jewelry. Based in New York, United States. Founded 2019.

Source: https://millionrounds.com/startup/rowan-4 (Millionrounds; every figure on the page links to its filing or article)

United States · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# Rowan

Rowan is a mom-founded and women-led brand specializing in ear piercing and hypoallergenic jewelry.

Funding reported Last round: Series B

Luxury goods & jewelry New York, United States

Company summary

- **Founded:** 2019 7 years old
- **Team:** 430 201 to 1,000 people
- **Funding reported:** $24M in dollars
- **Last round:** Series B Oct 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Rowan has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Rowan

Rowan is a mom-founded and women-led brand specializing in ear piercing and hypoallergenic jewelry.

With over 100 studios across the United States, Rowan stands out by performing all piercings exclusively with licensed nurses. The company prioritizes safety and well-being, treating ear piercing as a medical procedure through its unique "Clinical Piercing Standard." Rowan offers ear piercing services using a hand-pressurized device controlled by nurses, ensuring a safe experience for guests of all ages. The studios welcome walk-ins, though appointments are encouraged. In addition to piercing, Rowan designs and curates hypoallergenic, nickel-free jewelry to promote healthy piercings. The brand also provides a career pathway for licensed nurses, creating professional opportunities in the field. Rowan partners with organizations like "Girls on the Run International" to support confidence-building initiatives for girls and young women.

## What company datasets say Rowan raised

Funding, as reported

Reported in all **$24M** in dollars

Rounds **2**

Last round **Series B**

Last round size **$20M**

Last round date **Oct 2021**

Investors listed **7**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Louisa Schneider** Executive Officer, Director i

On the board, as filed i *Alisa Williams* *Allie Egan*

## On 2 portfolio pages

Investors who name them

- [Beechwood Capital](https://millionrounds.com/fund/beechwood-capital)
- [Great Oaks Venture Capital](https://millionrounds.com/fund/great-oaks-venture-capital)

Each firm lists Rowan on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care medical advisory board consumers hypoallergenic safe piercing standards hypoallergenic earrings information technology & services professional piercing adverse outcomes less than 1% professional ear piercing medical services ear piercing education pediatric ear piercing hospital & health care medical ear care

Built with from their website

Google Tag Manager Amazon CloudFront UserWay Salesforce CRM Analytics HREF Lang Paypal Lever Microsoft PowerPoint Google Ads Klaviyo

+8 more

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- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 33999, 81219, 45831
- **Region:** New York
- **Revenue:** $100M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/hey-rowan)

## Luxury goods & jewelry in United States

Startups like it

- [**Olivela** New York · founded 2017 *Raised*](https://millionrounds.com/company/olivela)
- [**Eleven James** New York · founded 2014 *Raised*](https://millionrounds.com/company/eleven-james)
- [**Cast** San Francisco *Raised*](https://millionrounds.com/company/cast)
- [**Wove** Lancaster *Raised*](https://millionrounds.com/company/wove)
- [**Flont** New York · founded 2016 *Raised*](https://millionrounds.com/company/flont)
- [**TrueFacet** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/truefacet)
- [**Eterneva** Kerrville · founded 2016 *Raised*](https://millionrounds.com/company/eterneva)
- [**R2Net Inc** New York · founded 2007](https://millionrounds.com/startup/r2net-inc)

## Is this your company?

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