# Rovertown: Information technology & services, St. Louis, United States

> Rovertown: Rovertown, also known as RoverTown or Rover Enterprises LLC, is a software company based in St. Based in St. Louis, United States. Founded 2009.

Source: https://millionrounds.com/startup/rovertown (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Rovertown

Rovertown, also known as RoverTown or Rover Enterprises LLC, is a software company based in St.

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Funding reported Last round: Undisclosed round

Information technology & services St. Louis, United States

Company summary

- **Founded:** 2009 17 years old
- **Team:** 22 11 to 50 people
- **Funding reported:** $1.6M in dollars
- **Last round:** Undisclosed round Mar 2015

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Rovertown has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Rovertown

Rovertown, also known as RoverTown or Rover Enterprises LLC, is a software company based in St.

Louis, Missouri. Founded in 2009 by three college students, including CEO Mike Philip and President Jeffry Harrison, Rovertown initially aimed to help college students access local discounts. The company has since evolved into a leading platform builder for convenience retailers. Rovertown's main offering is the App Platform for C-Stores, which allows convenience stores to create and manage branded mobile apps. The platform includes features such as e-commerce infrastructure for mobile coupons, loyalty program management, and seamless point-of-sale integration. Additionally, it utilizes geo-fencing technology to attract customers to nearby stores. Rovertown serves a primary audience of convenience stores and continues to support a mobile student discount program for over 2.1 million college students across more than 100 institutions. The company has raised $1.33 million in funding and employs approximately 16 to 35 people.

## What company datasets say Rovertown raised

Funding, as reported

Reported in all **$1.6M** in dollars

Rounds **6**

Last round **Undisclosed round**

Last round size **$880K**

Last round date **Mar 2015**

Investors listed **10**

## The company, in detail

What they build

Known for

consumers customer engagement information technology & services information technology apps store tagging b2c digital media saas advertising services consumer products & retail mobile coupons apps for convenience stores mobile retailing c-store app platform

Built with from their website

Amazon CloudFront Google Workspace CloudFlare Viewport Meta LinkedIn Ads Element UI Webflow Hosting Google Meet CloudFlare CDN PrimeNG

+8 more

Mobile Friendly Open Graph Amazon Route 53 jQuery Cloudflare DNS SparkPost Zendesk for Service Google Analytics

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 51321, SIC 7375, 7372
- **Region:** Missouri
- **Revenue:** $1.4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/rovertown)

## Information technology & services in United States

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- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

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