# ROKT: Computer Software, New York, United States

> ROKT: Rokt is an ecommerce marketing technology that gives customers a personalized, and relevant experience while buying online.

Source: https://millionrounds.com/startup/rokt-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Computer Software startup](https://millionrounds.com/companies)

# ROKT

Rokt is an ecommerce marketing technology that gives customers a personalized, and relevant experience while buying online.

Funding reported Last round: Secondary market

Computer Software New York, United States

Company summary

- **Founded:** 2012 14 years old
- **Team:** 501 201 to 1,000 people
- **Funding reported:** $487M in dollars
- **Last round:** Secondary market Dec 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ROKT has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say ROKT raised

Funding, as reported

Reported in all **$487M** in dollars

Rounds **7**

Last round **Secondary market**

Last round date **Dec 2022**

Investors listed **12**

## Founders and team

From ROKT's own website: 5 founders, 12 on the team.

**Bruce Buchanan** Co-founder and Chief Executive Officer

**Bill Magnuson** Co-founder and CEO of Braze

**Dhruv Patel** CEO and Co-founder, Rokt Aftersell

**Armon Shokravi** Co-founder, Rokt Aftersell

**Tom Cowan** Co-founder of TDM Growth Partners

- **Bill Barton** Chief Operating Officer
- **Claire Southey** Chief AI Officer
- **Craig Galvin** Chief Revenue Officer
- **David Obstler** CFO of Datadog
- **Elizabeth Buchanan** Chief Commercial Officer
- **Jacqueline Purcell** Chief Financial Officer
- **Prashanth Mekala** Chief Security Officer
- **Reuben Kan** Chief Research Officer
- **Sam Dozor** Chief Technology Officer
- **Simon Curran** Chief Development and Culture Officer
- **William Severance** Chief Accounting Officer
- **Patrick Connorton** General Counsel and Corporate Secretary

Advisers *Matt Briers* *Terry Bowen*

## On 4 portfolio pages

Investors who name them

- [Arrowroot Capital Management](https://millionrounds.com/fund/arrowroot-capital-management)
- [Five V Capital](https://millionrounds.com/fund/five-v-capital)
- [Realm Capital Ventures](https://millionrounds.com/fund/realm-capital-ventures)
- [Deck2 Capital](https://millionrounds.com/fund/deck2-capital)

Each firm lists ROKT on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Computer Software in United States

Startups like it

- [**Ensighten** Menlo Park · founded 2009 *Raised*](https://millionrounds.com/company/ensighten)
- [**Persado** New York · founded 2012 *Raised*](https://millionrounds.com/company/persado)
- [**Electric Imp** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/electric-imp)
- [**Crimson Hexagon** Boston · founded 2007 *Raised*](https://millionrounds.com/company/crimson-hexagon)
- [**MyVR** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/myvr)
- [**Nuxeo** Westlake · founded 2000](https://millionrounds.com/startup/nuxeo-2)
- [**Mitratech** Bee Cave · founded 1987](https://millionrounds.com/startup/mitratech)
- [**Blue Yonder** Scottsdale · founded 1985](https://millionrounds.com/startup/blue-yonder)

## Is this your company?

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