# ROKA: Sporting goods, Austin, United States

> ROKA: ROKA is a performance multisport brand based in San Francisco, with operational headquarters in Austin, Texas. Based in Austin, United States.

Source: https://millionrounds.com/startup/roka-3 (Millionrounds; every figure on the page links to its filing or article)

United States · [Sporting goods startup](https://millionrounds.com/companies)

# ROKA

ROKA is a performance multisport brand based in San Francisco, with operational headquarters in Austin, Texas.

Funding reported Last round: Undisclosed round

Sporting goods Austin, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 77 51 to 200 people
- **Funding reported:** $43M in dollars
- **Last round:** Undisclosed round Apr 2018

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ROKA has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ROKA

ROKA is a performance multisport brand based in San Francisco, with operational headquarters in Austin, Texas.

Founded in 2013 by two former Stanford All-American swimmers, ROKA focuses on designing and building high-tech performance eyewear, triathlon race apparel, and swimming equipment. The company aims to enhance athlete performance in endurance sports and has earned over 30 patents for its innovative designs. ROKA offers a range of products tailored for triathletes, swimmers, cyclists, and runners. Their lineup includes performance sunglasses, goggles, triathlon race apparel, wetsuits, and other athletic gear. The brand is recognized for its patented eyewear technology, which is proven to improve performance in challenging endurance conditions. ROKA primarily sells its products through an online portal, catering to both professional athletes and serious enthusiasts in the United States and internationally.

## What company datasets say ROKA raised

Funding, as reported

Reported in all **$43M** in dollars

Rounds **8**

Last round **Undisclosed round**

Last round size **$18M**

Last round date **Apr 2018**

## The company, in detail

What they build

Known for

lightweight design circadian rhythm wind down collection fsa eligible hydrophobic lenses performance protection consumers polarized lenses non-prescription eyewear sunglasses manufacturing performance gear features patents vented sport glasses athlete gear custom protective gear performance gear technology

Built with from their website

Google Tag Manager Linkedin Insight Tag Google Ads Klaviyo YouTube MailChimp Azure Cost Management and Billing Google Workspace Northbeam CloudFlare

+8 more

Viewport Meta LinkedIn Ads Vite Hubspot Afterpay Amazon S3 Google Meet NetSuite

- **Sector:** Sporting goods
- **Industry code:** NAICS 3391, 315990, 458110, SIC 3699
- **Region:** Texas
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/roka)

## Sporting goods in United States

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- [**Velotric** Huntington Station · founded 2021](https://millionrounds.com/startup/velotric)
- [**KUIU** Dixon · founded 2011](https://millionrounds.com/startup/kuiu)
- [**Shock Doctor** Fountain Valley · founded 1993](https://millionrounds.com/startup/shock-doctor)
- [**Good Good Golf** Frisco · founded 2020](https://millionrounds.com/startup/good-good-golf)

## Is this your company?

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