# ROCK THE BELLS: Entertainment, West Hollywood, United States

> ROCK THE BELLS: ROCK THE BELLS is a black-owned media and entertainment company founded in March 2018 by LL Cool J. Based in West Hollywood, United States.

Source: https://millionrounds.com/startup/rock-the-bells (Millionrounds; every figure on the page links to its filing or article)

United States · [Entertainment startup](https://millionrounds.com/companies)

# ROCK THE BELLS

ROCK THE BELLS is a black-owned media and entertainment company founded in March 2018 by LL Cool J.

Funding reported Last round: Series B

Entertainment West Hollywood, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 34 11 to 50 people
- **Funding reported:** $23M in dollars
- **Last round:** Series B Apr 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for ROCK THE BELLS has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About ROCK THE BELLS

ROCK THE BELLS is a black-owned media and entertainment company founded in March 2018 by LL Cool J.

Based in Los Angeles, it focuses on celebrating and preserving classic Hip-Hop culture. The company serves as a bridge between the original pioneers of Hip-Hop and new generations, honoring the core elements of the genre, including MCs, DJs, Breakers, and Graffiti Artists. As a full-service content studio and lifestyle brand, ROCK THE BELLS offers a variety of services. This includes ROCK THE BELLS Radio on SiriusXM, a digital content studio for news and artist interviews, and a platform for streaming Hip-Hop documentaries. The company also organizes cultural events and festivals, allowing fans to connect and celebrate the genre's legacy. Additionally, it operates an e-commerce platform featuring a diverse range of Hip-Hop merchandise, including apparel, footwear, accessories, and memorabilia.

## What company datasets say ROCK THE BELLS raised

Funding, as reported

Reported in all **$23M** in dollars

Rounds **2**

Last round **Series B**

Last round size **$15M**

Last round date **Apr 2023**

Investors listed **25**

SEC Form D **$15M sold, 1 filing, last Apr 2023**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **James Todd Smith** Executive Officer, Director i

On the board, as filed i *Claudine Todd Joseph* *Geoffrey Todd Yang* *Gordon Todd Rubenstein* *Larry Todd Fitzgibbon* *Thai Todd Randolph*

## The company, in detail

What they build

Known for

b2c services entertainment providers

Built with from their website

Google Tag Manager PWA Klaviyo Google Workspace Viewport Meta webpack X (Twitter) Apple Business Manager Google Meet React

+8 more

Mobile Friendly Vercel Open Graph Twitter Widgets Facebook Pixel Netlify Next.js Zendesk for Service

- **Sector:** Entertainment
- **Industry code:** NAICS 512240, 516210, 561920
- **Region:** California
- **Revenue:** $2.8M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/rock-the-bells)

## Entertainment in United States

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- [**100 Thieves** Los Angeles · founded 2017 *Raised*](https://millionrounds.com/company/100-thieves)
- [**StarMaker** Los Angeles · founded 2010 *Raised*](https://millionrounds.com/company/starmaker)
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- [**pocket.watch** Culver City · founded 2017 *Raised*](https://millionrounds.com/company/pocketwatch)
- [**Gametime** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/gametime)

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