# Reigning Champ: Apparel & fashion, Vancouver, Canada

> Reigning Champ: Reigning Champ is a premium Canadian streetwear and athleisure brand founded in 2007 in Vancouver, British Columbia, by Craig Atkinson.

Source: https://millionrounds.com/startup/reigning-champ (Millionrounds; every figure on the page links to its filing or article)

Canada · [Apparel & fashion startup](https://millionrounds.com/companies)

# Reigning Champ

Reigning Champ is a premium Canadian streetwear and athleisure brand founded in 2007 in Vancouver, British Columbia, by Craig Atkinson.

Funding reported Last round: Seed

Apparel & fashion Vancouver, Canada

Company summary

- **Founded:** 1996 30 years old
- **Team:** 75 51 to 200 people
- **Funding reported:** 18.6M as listed, currency not stated
- **Last round:** Seed Mar 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Reigning Champ has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Reigning Champ

Reigning Champ is a premium Canadian streetwear and athleisure brand founded in 2007 in Vancouver, British Columbia, by Craig Atkinson.

The brand is known for its commitment to understated simplicity and high-quality materials. It specializes in designing and manufacturing premium athletic wear, focusing on quality construction, durability, and comfort, guided by the philosophy: “Respect the Details. Master Simplicity.” The product line includes essentials such as T-shirts, hoodies, sweatpants, shorts, tank tops, and caps, made from materials like cotton, heavyweight fleece, and merino wool. Reigning Champ offers signature collections under Classic, Performance, and Sportswear concepts, along with knitwear, shirts, outerwear, pants, and accessories. The company also provides private label manufacturing services and collaborates with renowned brands for limited-run capsule drops. With retail locations in Vancouver, Toronto, and Tokyo, Reigning Champ targets customers who appreciate quality and the spirit of the 1990s.

## What company datasets say Reigning Champ raised

Funding, as reported

Reported in all **18.6M** in the source's currency

Last round **Seed**

Last round date **Mar 2020**

## The company, in detail

What they build

Known for

fashion athletic wear mens apparel & fashion menswear atheleisure athletic brand canadian apparel athleisure

Built with from their website

HREF Lang PWA Paypal Klaviyo Bing Webmaster Tools CloudFlare Max Mega Menu Viewport Meta CloudFlare CDN Priority Hints

+8 more

Microsoft Exchange Criteo for Advertisers Apple Pay Microsoft 365 Apps & Services Mobile Friendly Multilingual Shopify Open Graph

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 458110, SIC 5699
- **Region:** British Columbia
- **Part of:** Aritzia
- **Revenue:** 20M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/reigning-champ)

## Apparel & fashion in Canada

Startups like it

- [**Sheertex** Montreal · founded 2017](https://millionrounds.com/startup/sheertex)
- [**INDOCHINO** Vancouver · founded 2007](https://millionrounds.com/startup/indochino)
- [**Herschel Supply Company** Vancouver · founded 2009](https://millionrounds.com/startup/herschel-supply-company)
- [**SAXX** Vancouver · founded 2006](https://millionrounds.com/startup/saxx)
- [**HUHA TM** Vancouver · founded 2020](https://millionrounds.com/startup/huha)
- [**OUTWAY** Victoria · founded 2016](https://millionrounds.com/startup/outway-2)
- [**Vessi** Vancouver · founded 2018](https://millionrounds.com/startup/vessi)
- [**Calico AI** Toronto · founded 2020](https://millionrounds.com/startup/calico-ai)

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