# Reel: Utilities, Copenhagen, Denmark

> Reel: Reel is a Copenhagen-based B2B electricity supplier and energy trader, founded in 2020 to support the renewable energy transition for...

Source: https://millionrounds.com/startup/reel-6 (Millionrounds; every figure on the page links to its filing or article)

Denmark · [Utilities startup](https://millionrounds.com/companies)

# Reel

Reel is a Copenhagen-based B2B electricity supplier and energy trader, founded in 2020 to support the renewable energy transition for climate-conscious companies.

Funding reported Last round: Seed

Utilities Copenhagen, Denmark

Company summary

- **Founded:** 2020 6 years old
- **Team:** 57 51 to 200 people
- **Funding reported:** 17.6M as listed, currency not stated
- **Last round:** Seed Jan 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Reel has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Reel

Reel is a Copenhagen-based B2B electricity supplier and energy trader, founded in 2020 to support the renewable energy transition for climate-conscious companies.

The company aims to empower businesses to procure genuinely renewable electricity, helping to reduce emissions and decarbonize electricity grids. Reel operates as a privately held company with a team of approximately 25 employees and has raised around $7.9 million in funding. Reel's core offerings include structuring long-term Power Purchase Agreements (PPAs) that align corporate electricity consumption with new solar and wind energy projects. This ensures that the electricity supplied is newly generated and helps customers stabilize energy costs while minimizing their carbon footprint. Additionally, Reel provides energy trading and balancing services, data-driven optimization tools, and battery storage solutions to enhance the predictability and accessibility of renewable energy for businesses of all sizes. The company is certified as a B Corporation, reflecting its commitment to social and environmental performance.

## What company datasets say Reel raised

Funding, as reported

Reported in all **17.6M** in the source's currency

Rounds **2**

Last round **Seed**

Last round size **16.5M**

Last round date **Jan 2024**

Investors listed **8**

## Founders and team

From Reel's own website: 3 founders.

**Jon Sigvert** CEO, Co-founder

**Christian Schmidt** CTO, Co-founder

**Anders Meldgaard** CCO, Co-founder

## On 2 portfolio pages

Investors who name them

- [Future Energy Ventures](https://millionrounds.com/fund/future-energy-ventures)
- [2080 Ventures](https://millionrounds.com/fund/2080-ventures)

Each firm lists Reel on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

clean energy & technology customer engagement electric power generation construction & real estate renewable energy certificates fixed-price electricity utilities financial services finance energy project financing environmental services sustainability energy cost stabilization grid decarbonization climate impact climate science-based energy solutions

Built with from their website

Google Tag Manager Excel Impact Amazon CloudFront Salesforce CRM Analytics HREF Lang Google Cloud Linkedin Insight Tag Google Ads Clarity SDM CloudFlare

+8 more

Viewport Meta LinkedIn Ads Google Drive IBM ILOG CPLEX Optimization Studio Google Cloud BigQuery Hubspot Phoenix Framework PostgreSQL

- **Sector:** Utilities
- **Industry code:** NAICS 22111, 221122, SIC 4939, 4911
- **Region:** Capital Region of Denmark
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/reel-energy)

## Utilities in Denmark

Startups like it

- [**Clever** Copenhagen · founded 2009](https://millionrounds.com/startup/clever)
- [**NettoPower** Kobenhavn · founded 2011](https://millionrounds.com/startup/nettopower)

## Is this your company?

Add your raise, your deck and your story, and put Reel in front of investors. Or tell us what we have wrong.

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