# Reaction: Information technology & services, Orem, United States

> Reaction: Reaction is a growth operating system and research platform designed to help organizations streamline various functions. Based in Orem, United States.

Source: https://millionrounds.com/startup/reaction (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Reaction

Reaction is a growth operating system and research platform designed to help organizations streamline various functions.

Funding reported Last round: Seed

Information technology & services Orem, United States

Company summary

- **Founded:** 2013 13 years old
- **Team:** 22 11 to 50 people
- **Funding reported:** $750K in dollars
- **Last round:** Seed Nov 2013

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Reaction has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Reaction

Reaction is a growth operating system and research platform designed to help organizations streamline various functions.

It unifies CRM, customer experience management, marketing automation, audience intelligence, and market insights in one place. Targeting B2B, SaaS, and healthcare organizations, Reaction focuses on enhancing customer engagement, reducing churn, increasing upsell opportunities, and simplifying growth operations.

## What company datasets say Reaction raised

Funding, as reported

Reported in all **$750K** in dollars

Rounds **1**

Last round **Seed**

Last round size **$750K**

Last round date **Nov 2013**

Investors listed **1**

## Founders and team

From Reaction's own website and the SEC filings it signed: 5 on the team.

- **Greg Miller** Chief Growth Officer | Carta Healthcare
- **Rebecca Whaley** VP of Marketing - Altera Digital Health
- **Carl Hanson** Department Chair at Brigham Young University
- **Graeme Waitzkin** Executive Officer i
- **Michael McDaniel** Executive Officer, Director, Promoter i

On the board, as filed i *John Frankel* *Mikael Silvanto*

## The company, in detail

What they build

Known for

health care customer engagement enterprises information technology & services bulk messaging business growth tools enterprise software healthcare experience management crm hospital & health care employee feedback marketing automation health healthcare data analysis saas healthcare customer feedback

Built with from their website

Google Tag Manager WordPress.org PWA Font Awesome Apache Elementor Viewport Meta Download Monitor Site Kit Hubspot

+8 more

All in One SEO Amazon S3 Hello Elementor Apple Business Manager Twilio SendGrid Email Marketing Campaigns Priority Hints Google Font API imagesLoaded

- **Sector:** Information technology & services
- **Industry code:** NAICS 54161, 51321, 541910, SIC 8731
- **Region:** Utah
- **Revenue:** $1.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/reaction-data)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

Add your raise, your deck and your story, and put Reaction in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)