# Rael: Cosmetics, Los Angeles, United States

> Rael: Rael is a holistic wellness brand based in Los Angeles, founded in 2017 by three Korean American women, including CEO Yanghee Paik.

Source: https://millionrounds.com/startup/rael-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Cosmetics startup](https://millionrounds.com/companies)

# Rael

Rael is a holistic wellness brand based in Los Angeles, founded in 2017 by three Korean American women, including CEO Yanghee Paik.

Funding reported Last round: Series B

Cosmetics Los Angeles, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 140 51 to 200 people
- **Funding reported:** $55M in dollars
- **Last round:** Series B May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Rael has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Rael

Rael is a holistic wellness brand based in Los Angeles, founded in 2017 by three Korean American women, including CEO Yanghee Paik.

The company focuses on creating clean, organic personal care products designed for "all people who bleed." Rael combines K-beauty technology with non-toxic, chemical-free feminine care and skincare, offering safe alternatives to conventional products. The brand's mission is to empower individuals to make healthier choices by providing accessible and effective personal care solutions. Rael offers a wide range of products, including organic cotton menstrual pads, tampons, skincare items like face masks and acne patches, as well as intimate care products. They also provide a customizable subscription box service tailored to individual needs. With a strong emphasis on sustainability and high-performance ingredients, Rael serves a global audience through its direct-to-consumer website and partnerships with major retailers like Target and Walmart.

## What company datasets say Rael raised

Funding, as reported

Reported in all **$55M** in dollars

Rounds **6**

Last round **Series B**

Last round size **$35M**

Last round date **May 2022**

Investors listed **16**

## On 3 portfolio pages

Investors who name them

- [Colopl Next](https://millionrounds.com/fund/colopl-next)
- [BAM Ventures](https://millionrounds.com/fund/bam-ventures)
- [TowerBrook Capital Partners](https://millionrounds.com/fund/towerbrook)

Each firm lists Rael on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

menstrual cups supplements for women health care consumers women's health discreet protection manufacturing women empowerment natural skincare ingredients chamomile wipes women's health supplements self-care regimen female hygiene sustainable menstrual products body wipes hormone balance

Built with from their website

accessiBe Amazon SES Google Tag Manager Amazon CloudFront Paypal Google Ads Clarity SDM Klaviyo Google Workspace Pinterest

+8 more

CloudFlare Viewport Meta Shogun TrustArc Yotpo Loyalty & Referrals Afterpay Bogos Swell Rewards

- **Sector:** Cosmetics
- **Industry code:** NAICS 33993, 45612, 44-45, SIC 3631, 2844, 5961
- **Region:** California
- **Revenue:** $25M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/rael)

## Cosmetics in United States

Startups like it

- [**Aera** founded 2020 *Raised*](https://millionrounds.com/company/aera)
- [**goop** Santa Monica · founded 2008 *Raised*](https://millionrounds.com/company/goop)
- [**Prose** New York · founded 2017 *Raised*](https://millionrounds.com/company/prose)
- [**Kopari Beauty** San Diego · founded 2015 *Raised*](https://millionrounds.com/company/kopari-beauty)
- [**bioClarity** Fort Lee · founded 2016 *Raised*](https://millionrounds.com/company/bioclarity)
- [**Function of Beauty** New York · founded 2015 *Raised*](https://millionrounds.com/company/function-of-beauty)
- [**NakedPoppy** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/nakedpoppy)
- [**MERIT** Los Angeles · founded 2021 *Raised*](https://millionrounds.com/company/merit)

## Is this your company?

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