# R2Net Inc: Luxury goods & jewelry, New York, United States

> R2Net Inc: R2Net Inc. is a digital jewelry and diamond commerce company based in New York, founded in 2007. Based in New York, United States. Founded 2007.

Source: https://millionrounds.com/startup/r2net-inc (Millionrounds; every figure on the page links to its filing or article)

United States · [Luxury goods & jewelry startup](https://millionrounds.com/companies)

# R2Net Inc

R2Net Inc. is a digital jewelry and diamond commerce company based in New York, founded in 2007.

Funding reported Last round: Private equity

Luxury goods & jewelry New York, United States

Company summary

- **Founded:** 2007 19 years old
- **Team:** 41 11 to 50 people
- **Funding reported:** $165M in dollars
- **Last round:** Private equity Apr 2017

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for R2Net Inc has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About R2Net Inc

R2Net Inc. is a digital jewelry and diamond commerce company based in New York, founded in 2007.

It plays a key role in Signet Jewelers’ online and omnichannel growth strategy, focusing on enhancing the online buying experience in the fine jewelry sector. R2Net operates a portfolio of brands, including James Allen and Blue Nile, and offers technologies that support imaging, animation, and diamond marketplace capabilities. The company provides omnichannel e-commerce solutions for diamond and fine jewelry retail, featuring 360° HD diamond imaging technology to help customers evaluate diamonds online. R2Net connects manufacturers, retailers, and consumers through its supply-chain platform and offers a wide selection of certified diamonds via its D-Market services. Additionally, it provides jewelry visualization and customization tools to enhance the online shopping experience. R2Net emphasizes quality, craftsmanship, transparency, and innovation in luxury jewelry retail, catering to both consumers and business customers in the jewelry trade.

## What company datasets say R2Net Inc raised

Funding, as reported

Reported in all **$165M** in dollars

Rounds **2**

Last round **Private equity**

Last round size **$140M**

Last round date **Apr 2017**

Investors listed **3**

## The company, in detail

What they build

Known for

consumers information technology & services retail luxury goods & jewelry b2c e-commerce internet consumer internet retail

Built with from their website

WordPress.org Atlassian Viewport Meta Mimecast OpenAI Apple Business Manager AI Google Font API Microsoft Exchange Workday

+8 more

Langchain MySQL Microsoft 365 Apps & Services Workday Recruit Mobile Friendly Amazon Route 53 Anthropic Claude LangGraph

- **Sector:** Luxury goods & jewelry
- **Industry code:** NAICS 45831, SIC 7380
- **Region:** New York
- **Part of:** Signet Jewelers
- **Revenue:** $20M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/r2net)

## Luxury goods & jewelry in United States

Startups like it

- [**Olivela** New York · founded 2017 *Raised*](https://millionrounds.com/company/olivela)
- [**Eleven James** New York · founded 2014 *Raised*](https://millionrounds.com/company/eleven-james)
- [**Cast** San Francisco · founded 2021 *Raised*](https://millionrounds.com/company/cast)
- [**Wove** Lancaster · founded 2021 *Raised*](https://millionrounds.com/company/wove)
- [**Flont** New York · founded 2016 *Raised*](https://millionrounds.com/company/flont)
- [**TrueFacet** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/truefacet)
- [**Eterneva** Kerrville · founded 2016 *Raised*](https://millionrounds.com/company/eterneva)
- [**worthy.com** New York · founded 2011](https://millionrounds.com/startup/worthy-com)

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