# PureCars: Marketing & Advertising, Atlanta, United States

> PureCars: As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. Based in Atlanta, United States. Founded 2007.

Source: https://millionrounds.com/startup/purecars (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & Advertising startup](https://millionrounds.com/companies)

# PureCars

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America.

Funding reported Last round: Series unknown

Marketing & Advertising Atlanta, United States

Company summary

- **Founded:** 2007 19 years old
- **Team:** 239 201 to 1,000 people
- **Funding reported:** $140M in dollars
- **Last round:** Series unknown May 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for PureCars has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About PureCars

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America.

From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support. We offer: Customer Data Platform (CDP) Website Visitor Intelligence Digital Advertising Lead Generation Market Data and Reporting We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients. We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

## What company datasets say PureCars raised

Funding, as reported

Reported in all **$140M** in dollars

Rounds **3**

Last round **Series unknown**

Last round date **May 2019**

## Founders and team

From PureCars's own website: 8 on the team.

- **Lauren Donalson** Chief Executive Officer
- **Hal Dewsnap** Chief Revenue Officer
- **Jason Wiley** Chief Strategy Officer
- **Kate Colacelli** Chief Marketing Officer
- **Sarah Grajewski** Chief Operating Officer
- **Stewart Day** Chief Financial Officer
- **Tom Walls** Chief Product & Technology Officer
- **Tony Compton** Chief Technology Officer

## On 5 portfolio pages

Investors who name them

- [Pittco Management](https://millionrounds.com/fund/pittco-management)
- [FM Capital](https://millionrounds.com/fund/fm-capital)
- [Stage 1 Ventures](https://millionrounds.com/fund/stage-1-ventures)
- [Diversis Capital](https://millionrounds.com/fund/diversis)
- [New Canaan Funding](https://millionrounds.com/fund/new-canaan-funding-mezzanine-llc)

Each firm lists PureCars on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## How it ended, so far

Exit

Exit Buyer Price When

Acquired Raycom Media $125M Oct 2015

## Marketing & Advertising in United States

Startups like it

- [**SATORI** Houston · founded 2015](https://millionrounds.com/startup/satori)
- [**LivingSocial** Washington · founded 2007](https://millionrounds.com/startup/livingsocial)
- [**Seedtag** New York · founded 2014](https://millionrounds.com/startup/seedtag)
- [**Terminus** Atlanta · founded 2014](https://millionrounds.com/startup/terminus-2)
- [**MNTN** Austin (Remote) · founded 2009](https://millionrounds.com/startup/mntn)
- [**GumGum** Santa Monica · founded 2008](https://millionrounds.com/startup/gumgum)
- [**AdTheorent** New York · founded 2011](https://millionrounds.com/startup/adtheorent)
- [**PulsePoint** New York · founded 2011](https://millionrounds.com/startup/pulsepoint)

## Is this your company?

Add your raise, your deck and your story, and put PureCars in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)
