# Pure Pet Food: Consumer services, Cleckheaton, United Kingdom

> Pure Pet Food: Pure Pet Food is a UK-based pet food manufacturer founded in 2012 by Mathew Cockroft and Daniel Valdur Eha. Based in Cleckheaton, United Kingdom.

Source: https://millionrounds.com/startup/pure-pet-food-2 (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Consumer services startup](https://millionrounds.com/companies)

# Pure Pet Food

Pure Pet Food is a UK-based pet food manufacturer founded in 2012 by Mathew Cockroft and Daniel Valdur Eha.

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Funding reported Last round: Venture (Round not Specified)

Consumer services Cleckheaton, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 110 51 to 200 people
- **Funding reported:** 22.4M as listed, currency not stated
- **Last round:** Venture (Round not Specified) Oct 2024

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pure Pet Food has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pure Pet Food

Pure Pet Food is a UK-based pet food manufacturer founded in 2012 by Mathew Cockroft and Daniel Valdur Eha.

The company specializes in personalized, human-grade, air-dried, and dehydrated dog food, delivered directly to customers. Headquartered in Cleckheaton, West Yorkshire, Pure Pet Food operates a subscription model that creates tailored meal plans based on a dog's breed, health conditions, and dietary needs. The company offers a range of dehydrated dog meals made from high-quality, grain-free ingredients, including proteins like chicken, duck, and salmon, along with fruits and vegetables. Pure Pet Food has delivered over 42 million meals since its inception and serves over 40,000 customers across the UK and beyond, shipping to more than 50 countries. The company is committed to providing a healthier alternative to traditional kibble, focusing on low-processed, natural ingredients.

## What company datasets say Pure Pet Food raised

Funding, as reported

Reported in all **22.4M** in the source's currency

Last round **Venture (Round not Specified)**

Last round size **19.8M**

Last round date **Oct 2024**

Investors listed **5**

## Funding filed with regulators

Pure Pet Food filed 2 raises, $13M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jun 2026 **$2.6M** UK share allotment
- Sept 2024 **$9.9M** UK share allotment

## On a portfolio page

Investors who name them

- [Felix Capital](https://millionrounds.com/fund/felix-capital)

Each firm lists Pure Pet Food on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

renal health dog food consumers health benefits distribution digestive health dog food information technology & services sensitive skin dog food pet food manufacturing pet services digestibility health-specific formulas tailored recipes b2c services consumer products & retail vet-approved nutrition

Built with from their website

Google Tag Manager Amazon CloudFront YouTube Viewport Meta LinkedIn Ads webpack Excel4Apps Amazon S3 Google Cloud Hosting AI

+8 more

Microsoft Excel CapCut React Microsoft Exchange Iterable Microsoft 365 Apps & Services Mobile Friendly Bootstrap

- **Sector:** Consumer services
- **Industry code:** NAICS 311111, SIC 2048, 2047
- **Region:** England
- **Revenue:** 28M a year, as listed

## Consumer services in United Kingdom

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- [**KatKin** London · founded 2019](https://millionrounds.com/startup/katkin)
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- [**Napo Pet Insurance** London · founded 2021](https://millionrounds.com/startup/napo-pet-insurance)

## Is this your company?

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