# Pupford: Consumer services, Lehi, United States

> Pupford: Pupford is a dog training brand founded in 2017, based in American Fork, Utah. Based in Lehi, United States. Founded 2017.

Source: https://millionrounds.com/startup/pupford (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer services startup](https://millionrounds.com/companies)

# Pupford

Pupford is a dog training brand founded in 2017, based in American Fork, Utah.

Funding reported Last round: Private Equity

Consumer services Lehi, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 14 11 to 50 people
- **Funding reported:** $200K in dollars
- **Last round:** Private Equity Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pupford has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pupford

Pupford is a dog training brand founded in 2017, based in American Fork, Utah.

The company specializes in low-calorie, freeze-dried training treats and offers a digital training platform to help pet owners foster healthier relationships with their dogs. Pupford's mission is to empower dog owners through training, nutrition, and companionship. The brand is known for its freeze-dried training treats, which contain only 1-2 calories per treat and use minimal ingredients without fillers or artificial additives. In addition to training treats, Pupford offers bully sticks, jerky chews, dental chews, supplements, and enrichment toys. Their products are priced between $10 and $40 and come with free shipping on orders over $39, along with a 30-day satisfaction guarantee. Pupford also provides educational resources through its digital platform, Pupford Academy, which features expert-led dog training courses. The company targets dog owners and professional trainers, and in 2023, it expanded its market reach by partnering with PetSmart, making its products available in over 1,500 locations across the United States.

## What company datasets say Pupford raised

Funding, as reported

Reported in all **$200K** in dollars

Last round **Private Equity**

Last round date **Feb 2022**

SEC Form D **$200K sold, 1 filing, last Jun 2020**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Michael Que Steele** MANAGER i

## On a portfolio page

Investors who name them

- [Haxee Capital](https://millionrounds.com/fund/haxee-capital)

Each firm lists Pupford on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

dog training app consumers distribution manufacturing dental chews dog training products dog joint supplements dog health education information technology & services pet services dog health supplements training courses freeze-dried treats b2c dog behavior resources

Built with from their website

Amazon Pay for Business Google Tag Manager Paypal Google Cloud Google Cloud Run Clarity SDM Klaviyo Google Workspace CloudFlare Max Mega Menu

+8 more

Viewport Meta Google Play Google Cloud Hosting Google Meet Priority Hints Google Font API Apple Pay Mobile Friendly

- **Sector:** Consumer services
- **Industry code:** NAICS 45991, SIC 2099, 5995
- **Region:** Utah
- **Revenue:** $2.1M a year, as listed

## Consumer services in United States

Startups like it

- [**Luxe** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/luxe)
- [**TULU** New York · founded 2021 *Raised*](https://millionrounds.com/company/tulu)
- [**Landis** New York · founded 2018 *Raised*](https://millionrounds.com/company/landis)
- [**Nines** New York · founded 2020 *Raised*](https://millionrounds.com/company/nines)
- [**Rinse** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/rinse)
- [**Brava** New York · founded 2020 *Raised*](https://millionrounds.com/company/brava)
- [**Coffee Meets Bagel** San Francisco · founded 2012 *Raised*](https://millionrounds.com/company/coffee-meets-bagel)
- [**Inked Brands** Bowling Green · founded 2009 *Raised*](https://millionrounds.com/company/inked-brands)

## Is this your company?

Add your raise, your deck and your story, and put Pupford in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)