# pubX: Information technology & services, London, United Kingdom

> pubX: pubX is a London-based startup founded in 2020 that specializes in Publisher Technology (PubTech) solutions using Artificial Intelligence (AI) and...

Source: https://millionrounds.com/startup/pubx (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# pubX

pubX is a London-based startup founded in 2020 that specializes in Publisher Technology (PubTech) solutions using Artificial Intelligence (AI) and automation.

Funding reported Last round: Seed

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2020 6 years old
- **Team:** 39 11 to 50 people
- **Funding reported:** 500k as listed, currency not stated
- **Last round:** Seed Mar 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for pubX has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About pubX

pubX is a London-based startup founded in 2020 that specializes in Publisher Technology (PubTech) solutions using Artificial Intelligence (AI) and automation.

The company focuses on helping digital publishers maximize their revenue through intelligent monetization strategies. With a publisher-first approach, pubX exclusively serves the sell-side of advertising, ensuring it remains an unbiased partner dedicated to empowering publishers. The flagship product of pubX is an AI-powered Dynamic Price Floor Tool, which allows digital publishers to set and adjust price floors for programmatic advertising inventory. This fully automated SaaS platform utilizes deep-learning algorithms to optimize pricing and drive incremental revenue. pubX targets a minimum 3X return on investment for its users by enhancing revenue through dynamic pricing strategies. The company serves a global audience of digital publishers, including content creators and media companies, helping them navigate the complexities of the digital advertising landscape.

## What company datasets say pubX raised

Funding, as reported

Reported in all **500k** in the source's currency

Last round **Seed**

Last round date **Mar 2022**

Investors listed **4**

## Founders and team

From pubX's own website: 1 founder, 25 on the team.

**Andrew Mole** Chief Executive Officer & Founder

- **Johanna Bergqvist** President, North America
- **Alex Rosen** Chief Technical Officer
- **Melanie Ross** Chief Financial Officer
- **Matthew Goddard** Head of Talent
- **Tyler Summerson** VP of Business Development
- **Alantic Ferdinand** Operations Manager
- **Andre Charles-Foster** Senior Product Manager
- **Artur Romanov** Senior AI Engineer
- **Arvind Shrivastava** Data Engineering Manager
- **Bansri Sejpal** Senior Product Manager
- **Burhan Pipaliya** Senior Data Engineer
- **Darren Mooney** Director, Data Science
- **Dmitrii Motovilov** Senior Full Stack Engineer
- **Fabio Zancani** Senior Product Manager
- **Hrishikesh Jangir** Senior Engineer
- **Ishan Kulshrestha** Data AI Engineer
- **Keerthi Prasad** Director, Data Science
- **Lucy Franco** Lead, Product

And 7 more on the team.

## On 2 portfolio pages

Investors who name them

- [Same Page Capital](https://millionrounds.com/fund/same-page-vc-fund)
- [Redbus Ventures](https://millionrounds.com/fund/redbus-ventures)

Each firm lists pubX on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

advertising technology ad inventory management ad auction coverage publisher technology information technology & services publishers' ecosystem aws infrastructure yield optimization automated pricing header bidding a/b testing saas digital advertising services ai-powered revenue maximization technology

Built with from their website

Amazon DynamoDB Google Tag Manager dbt WordPress.org CallMiner Eureka Google Ads Font Awesome Apache Hashnode Google Workspace

+8 more

CloudFlare Akamai Connected Cloud Viewport Meta scikit-learn Amazon Simple Queue Service PyTorch AWS Analytics Amazon S3

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, 541810, SIC 7375, 7372, 7311
- **Region:** England

## Information technology & services in United Kingdom

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## Is this your company?

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