# PS of Sweden AB: Sporting goods, Stockholm, Sweden > PS of Sweden AB: PS of Sweden AB is a prominent Swedish equestrian brand founded in 2011, based in Stockholm. Based in Stockholm, Sweden. Founded 2011. Source: https://millionrounds.com/startup/ps-of-sweden-ab (Millionrounds; every figure on the page links to its filing or article) Sweden · [Sporting goods startup](https://millionrounds.com/companies) # PS of Sweden AB PS of Sweden AB is a prominent Swedish equestrian brand founded in 2011, based in Stockholm. Email Funding reported Last round: Venture (Round not Specified) Sporting goods Stockholm, Sweden Follow PS of Sweden AB and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fps-of-sweden-ab) Company summary - **Founded:** 2011 15 years old - **Team:** 18 11 to 50 people - **Funding reported:** 5.8M as listed, currency not stated - **Last round:** Venture (Round not Specified) Aug 2020 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for PS of Sweden AB has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About PS of Sweden AB PS of Sweden AB is a prominent Swedish equestrian brand founded in 2011, based in Stockholm. The company specializes in designing and producing anatomical bridles that prioritize horse comfort. They offer a wide range of high-quality horse riding gear, including over 30 bridle models, saddle pads, headpieces, cheek pieces, and riding apparel, all aimed at enhancing the riding experience. The brand serves horse owners, riders, and jockeys across more than 50 countries, primarily through e-commerce and resellers. PS of Sweden is recognized for its commitment to innovation, quality, and eco-friendly design, making it a leader in the equestrian industry. The company operates with a dedicated team of around 18 employees and has achieved significant profitability, with a turnover of approximately SEK 75 million. ## What company datasets say PS of Sweden AB raised Funding, as reported Reported in all **5.8M** in the source's currency Last round **Venture (Round not Specified)** Last round size **5.8M** Last round date **Aug 2020** ## The company, in detail What they build Known for fashion horse equipment consumers accessories horse gear development horse gear style distribution manufacturing horse accessories horse gear for endurance horse gear for training performance horse gear information technology & services sporting goods manufacturing high-quality horse gear reins Built with from their website Amazon SES HREF Lang Paypal Klaviyo CloudFlare Max Mega Menu Viewport Meta TrustArc Amazon Simple Email Service webpack +8 more Firebase Shop Pay Priority Hints React Microsoft Exchange Apple Pay Microsoft 365 Apps & Services Mobile Friendly - **Sector:** Sporting goods - **Industry code:** NAICS 33993, 458110, 454110, SIC 3599, 5699, 5941 - **Region:** Stockholm County ## Sporting goods in Sweden Startups like it - [**Radinn** Malmö · founded 2013](https://millionrounds.com/startup/radinn) - [**Elevenate** Are · founded 2010](https://millionrounds.com/startup/elevenate) - [**WS WeSports Group** Malmoe · founded 2019](https://millionrounds.com/startup/ws-wesports-group) - [**deWiz Golf** founded 2019](https://millionrounds.com/startup/dewiz-golf) - [**sportlala.se** Gothenburg · founded 2013](https://millionrounds.com/startup/sportlala-se) - [**YELM Protection System** Stockholm · founded 2021](https://millionrounds.com/startup/yelm-protection-system) - [**Stellar Equipment** Are · founded 2015](https://millionrounds.com/startup/stellar-equipment) - [**Inuheat Group AB** Gothenburg · founded 2013](https://millionrounds.com/startup/inuheat-group-ab) ## Is this your company? Add your raise, your deck and your story, and put PS of Sweden AB in front of investors. Or tell us what we have wrong. [List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)