# Poncho: Consumer goods, Austin, United States

> Poncho: Poncho Outdoors is a premium outdoor apparel brand based in Austin, Texas, founded in 2017 by Clayton Spencer. Based in Austin, United States.

Source: https://millionrounds.com/startup/poncho-2 (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer goods startup](https://millionrounds.com/companies)

# Poncho

Poncho Outdoors is a premium outdoor apparel brand based in Austin, Texas, founded in 2017 by Clayton Spencer.

Funding reported Last round: Seed

Consumer goods Austin, United States

Company summary

- **Founded:** 2018 8 years old
- **Team:** 64 51 to 200 people
- **Funding reported:** - none reported
- **Last round:** Seed Jul 2020

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Poncho has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Poncho

Poncho Outdoors is a premium outdoor apparel brand based in Austin, Texas, founded in 2017 by Clayton Spencer.

The company focuses on creating functional, high-performance shirts tailored for fishermen, hunters, and outdoorsmen who seek better fit and practicality than traditional fishing gear. Poncho operates as a digitally native, direct-to-consumer brand, selling exclusively online. The brand offers a range of lightweight performance shirts, including The Original Shirt, Field Polo, Western Flannel, and various crew necks and hoodies. Key features of their products include UPF 50 sun protection, quick-drying and breathable fabric, and a built-in lens cleaner. Poncho's target customers are those who value durability, fit, and style in their outdoor apparel, and who are passionate about outdoor lifestyles and conservation. The company also provides a "Poncho Promise" guarantee with a 6-month return policy for customer satisfaction.

## What company datasets say Poncho raised

Funding, as reported

The last round reported **Seed** Jul 2020

Last round date **Jul 2020**

## The company, in detail

What they build

Known for

performance shirts for outdoor work lens cloth performance hunting shirts consumers stretch fabric sun protection apparel manufacturing odor-resistant manufacturing outdoor recreation equipment and supplies manufacturing hunting shirts performance shirts with magnetic pockets fishing shirts upf 50 information technology & services sustainable manufacturing

Built with from their website

accessiBe Osano Paypal Google Ads Clarity SDM Klaviyo MailChimp Adobe After Effects Google Workspace CloudFlare

+8 more

Gem Viewport Meta Google Meet Loop11 Priority Hints Google Font API Apple Pay Mobile Friendly

- **Sector:** Consumer goods
- **Industry code:** NAICS 31599, 45811, SIC 2299
- **Region:** Texas
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/poncho-5ba3e0bd35)

## Consumer goods in United States

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## Is this your company?

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