# Plum Guide: Leisure, London, United Kingdom

> Plum Guide: Plum Guide is a luxury vacation rental platform based in London, UK, that connects travelers with the top 3% of rental homes worldwide.

Source: https://millionrounds.com/startup/plum-guide (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Leisure startup](https://millionrounds.com/companies)

# Plum Guide

Plum Guide is a luxury vacation rental platform based in London, UK, that connects travelers with the top 3% of rental homes worldwide.

Funding reported Last round: Equity crowdfunding

Leisure London, United Kingdom

Company summary

- **Founded:** 2015 11 years old
- **Team:** 94 51 to 200 people
- **Funding reported:** 60.1M as listed, currency not stated
- **Last round:** Equity crowdfunding Aug 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Plum Guide has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Plum Guide

Plum Guide is a luxury vacation rental platform based in London, UK, that connects travelers with the top 3% of rental homes worldwide.

Founded in 2015 and publicly launched in 2016, the company employs a rigorous vetting process that combines human "Home Critics" and AI technology to ensure high-quality stays. With over 12,000 to 30,000 curated properties across more than 17 countries, Plum Guide aims to redefine the vacation rental experience. The platform offers a diverse range of exclusive listings, including houses, mansions, villas, and luxury apartments. Each property undergoes the "Plum Home Test," where over 150 data points are inspected to guarantee a premium experience. Plum Guide caters to discerning travelers who prioritize quality and comfort, as well as premium homeowners looking to feature their properties in a high-end marketplace. The company operates on a commission model, aligning its success with the quality of the rentals it offers.

## What company datasets say Plum Guide raised

Funding, as reported

Reported in all **60.1M** in the source's currency

Rounds **7**

Last round **Equity crowdfunding**

Last round size **23M**

Last round date **Aug 2022**

Investors listed **23**

## Founders and team

From Plum Guide's own website: 3 on the team.

- **Doron Meyassed** Chief Executive Officer
- **Jason Goodman** Board Director, Strategic Partnerships / M&A
- **Lizzie Hardy** Brand and Strategic Partnerships Lead

## On 2 portfolio pages

Investors who name them

- [Beringea](https://millionrounds.com/fund/beringea)
- [2xN](https://millionrounds.com/fund/2xn)

Each firm lists Plum Guide on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

paris customer satisfaction curated vacation rentals user experience handpicked selection international consumers matchmaking service personalized services industry recognition high standards los angeles comprehensive booking service london property vetting enterprises

Built with from their website

Google Tag Manager Envoy HREF Lang Atlassian Google Ads Klaviyo Google Workspace CloudFlare Viewport Meta Google Sign-In

+8 more

webpack Facebook SDK Google Meet Pingdom RUM Pingdom CloudFlare CDN SOQL Twilio SendGrid Email Marketing Campaigns

- **Sector:** Leisure
- **Industry code:** NAICS 72119, 561510, 519290, SIC 7011
- **Region:** England
- **Revenue:** 2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/plum-guide)

## Leisure in United Kingdom

Startups like it

- [**Hostmaker** founded 2014 *Raised*](https://millionrounds.com/company/hostmaker)
- [**Halalbooking** London · founded 2009 *Raised*](https://millionrounds.com/company/halalbooking)
- [**Stasher** London · founded 2015 *Raised*](https://millionrounds.com/company/stasher)
- [**Audley Travel** Witney · founded 1996](https://millionrounds.com/startup/audley-travel)
- [**Parkdean Resorts** Newcastle upon Tyne · founded 2015](https://millionrounds.com/startup/parkdean-resorts)
- [**Diversity Travel** Manchester · founded 2007](https://millionrounds.com/startup/diversity-travel)
- [**weswap.com** London · founded 2010](https://millionrounds.com/startup/weswap-com)
- [**Bike Club** London · founded 2016](https://millionrounds.com/startup/bike-club)

## Is this your company?

Add your raise, your deck and your story, and put Plum Guide in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)