# Pley: Entertainment, Santa Clara, Sweden

> Pley: Pley is a game distribution platform based in Stockholm, Sweden, that helps mobile game publishers and studios port, distribute, and monetize their...

Source: https://millionrounds.com/startup/pley (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Entertainment startup](https://millionrounds.com/companies)

# Pley

Pley is a game distribution platform based in Stockholm, Sweden, that helps mobile game publishers and studios port, distribute, and monetize their games on the web.

Funding reported Last round: Seed

Entertainment Santa Clara, Sweden

Company summary

- **Founded:** 2017 9 years old
- **Team:** 18 11 to 50 people
- **Funding reported:** 16.8M as listed, currency not stated
- **Last round:** Seed Jul 2016

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pley has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pley

Pley is a game distribution platform based in Stockholm, Sweden, that helps mobile game publishers and studios port, distribute, and monetize their games on the web.

The platform allows developers to reach audiences beyond traditional app stores by converting mobile games into browser-compatible versions that can be played without downloads. Pley's services include a cloud-based distribution platform that offers hosting, analytics, payments, and cross-platform synchronization. It also provides monetization tools that facilitate revenue generation through web-based purchases and low-fee regional payment processing. The developer toolchain simplifies the process of porting games to the web and managing multi-platform release cycles. Pley targets mobile game publishers and studios, including Unity Mobile Studios, looking to expand their reach to web users across more than 200 geographies.

## What company datasets say Pley raised

Funding, as reported

Reported in all **16.8M** in the source's currency

Rounds **3**

Last round **Seed**

Last round size **10M**

Last round date **Jul 2016**

Investors listed **11**

## On 2 portfolio pages

Investors who name them

- [Red Dawn Ventures](https://millionrounds.com/fund/red-dawn-ventures)
- [Acquinox Capital](https://millionrounds.com/fund/acquinox-capital)

Each firm lists Pley on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

libraries consumers rewarded ads integration distribution rewarded ads game build automation enterprises social media login web game performance web game analytics game monetization game porting tools game community building information technology & services web development game update management

Built with from their website

Google Tag Manager Amazon CloudFront PWA Google Cloud Postmark Font Awesome YouTube Google Workspace CloudFlare Viewport Meta

+8 more

Google Play Render dc.js Readme Lucide Hubspot Cloudflare WAF webpack

- **Sector:** Entertainment
- **Industry code:** NAICS 519, 513210, 518210, SIC 7375, 7372, 7374
- **Region:** Stockholms laen
- **Revenue:** 5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/pley)

## Entertainment in Sweden

Startups like it

- [**Resolution Games** Stockholm · founded 2015 *Raised*](https://millionrounds.com/company/resolution-games)
- [**Whossa!** Stockholm · founded 2019](https://millionrounds.com/startup/whossa)
- [**Soundtrack** Stockholm · founded 2013](https://millionrounds.com/startup/soundtrack)
- [**PLANET IX** Stockholm · founded 2021](https://millionrounds.com/startup/planet-ix)
- [**Poppermost Productions** Stockholm · founded 2012](https://millionrounds.com/startup/poppermost-productions)
- [**Fast Travel Games** Stockholm · founded 2016](https://millionrounds.com/startup/fast-travel-games)
- [**Lavapotion** founded 2017](https://millionrounds.com/startup/lavapotion)
- [**OhCleo** Stockholm · founded 2020](https://millionrounds.com/startup/ohcleo)

## Is this your company?

Add your raise, your deck and your story, and put Pley in front of investors. Or tell us what we have wrong.

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