# PlayUp: Gambling & casinos, Sydney, Australia

> PlayUp: PlayUp is an entertainment and technology group based in Zetland, Sydney, Australia, specializing in online betting, sports wagering, and fantasy...

Source: https://millionrounds.com/startup/playup (Millionrounds; every figure on the page links to its filing or article)

Australia · [Gambling & casinos startup](https://millionrounds.com/companies)

# PlayUp

PlayUp is an entertainment and technology group based in Zetland, Sydney, Australia, specializing in online betting, sports wagering, and fantasy sports.

Funding reported Last round: Undisclosed round

Gambling & casinos Sydney, Australia

Company summary

- **Founded:** 2014 12 years old
- **Team:** 63 51 to 200 people
- **Funding reported:** 100.5M as listed, currency not stated
- **Last round:** Undisclosed round Jan 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for PlayUp has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About PlayUp

PlayUp is an entertainment and technology group based in Zetland, Sydney, Australia, specializing in online betting, sports wagering, and fantasy sports.

Founded in 2006, the privately held company develops its own betting and Daily Fantasy Sports (DFS) technologies to enhance user experiences. PlayUp operates globally, holding betting licenses in multiple jurisdictions, including Australia, New Zealand, India, and the United States. The company offers a wide range of online betting solutions, including sports betting, horse and greyhound racing, DFS, esports betting, and iGaming. PlayUp's platform is designed for security and user-friendliness, allowing fans to engage with live sports and content through mobile utilities. It also supports third-party content creators in monetizing sports-related content in real time. PlayUp targets dedicated sports fans, casual and professional bettors, and thrill-seekers, providing legal and regulated products tailored to diverse markets.

## What company datasets say PlayUp raised

Funding, as reported

Reported in all **100.5M** in the source's currency

Rounds **5**

Last round **Undisclosed round**

Last round size **35M**

Last round date **Jan 2022**

Investors listed **6**

## On a portfolio page

Investors who name them

- [Tekkorp Capital](https://millionrounds.com/fund/tekkorp-capital-llc)

Each firm lists PlayUp on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

live betting features self-exclusion parimutuel wagering betting on races betting in kentucky pari-mutuel wagering sports betting technology betting in colorado betting in california sports betting markets information technology & services wagering betting regulations betting in new jersey horse race betting betting in oregon

Built with from their website

Amazon SES Google Tag Manager Contact Form 7 parallax.js Canva WordPress.org Atlassian Font Awesome Elementor CloudFlare

+8 more

Viewport Meta Google Play WP Engine Facebook SDK OpenAI Apple Business Manager Braze CloudFlare CDN

- **Sector:** Gambling & casinos
- **Industry code:** NAICS 713290
- **Region:** New South Wales
- **Part of:** NextBet
- **Revenue:** 12M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/playup)

## Gambling & casinos in Australia

Startups like it

- [**Picklebet** Petrie Terrace · founded 2020](https://millionrounds.com/startup/picklebet)
- [**Royal Wins** Waterloo · founded 2014](https://millionrounds.com/startup/royal-wins)
- [**Puntaa** Brisbane · founded 2014](https://millionrounds.com/startup/puntaa)
- [**Lucky Bet** Sydney · founded 2022](https://millionrounds.com/startup/lucky-bet)
- [**OddsAI** Sydney · founded 2018](https://millionrounds.com/startup/oddsai)

## Is this your company?

Add your raise, your deck and your story, and put PlayUp in front of investors. Or tell us what we have wrong.

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