# PlayerData: Sports, Edinburgh, United Kingdom

> PlayerData: PlayerData is a sports technology company based in Edinburgh, United Kingdom, founded in 2017 by Roy Hotrabhvanon.

Source: https://millionrounds.com/startup/playerdata (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Sports startup](https://millionrounds.com/companies)

# PlayerData

PlayerData is a sports technology company based in Edinburgh, United Kingdom, founded in 2017 by Roy Hotrabhvanon.

Email

Funding reported Last round: Pre-seed

Sports Edinburgh, United Kingdom

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Company summary

- **Founded:** 2017 9 years old
- **Team:** 78 51 to 200 people
- **Funding reported:** 12M as listed, currency not stated
- **Last round:** Pre-seed Apr 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for PlayerData has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About PlayerData

PlayerData is a sports technology company based in Edinburgh, United Kingdom, founded in 2017 by Roy Hotrabhvanon.

The company specializes in GPS sports performance tracking, aiming to make elite-level technology accessible to all athletes, from grassroots to professional teams. PlayerData empowers over 1,500 teams globally, including clubs in the Premier League, by providing high-performance solutions that enhance training, talent discovery, and injury prevention. The core offering includes real-time GPS performance tracking through innovative hardware and software. The Edge GPS Tracker is a lightweight device approved by FIFA and World Rugby, capturing essential metrics like speed and distance. The PlayerData app allows for wireless syncing of data, providing coaches and athletes with analytics features such as heatmaps and session analysis. Additionally, the portable live data receiver enables immediate coaching adjustments during training. PlayerData's mission is to democratize access to performance data, ensuring that every athlete can benefit from insights that enhance their training and safety.

## What company datasets say PlayerData raised

Funding, as reported

Reported in all **12M** in the source's currency

Rounds **6**

Last round **Pre-seed**

Last round size **12M**

Last round date **Apr 2022**

Investors listed **6**

## On 5 portfolio pages

Investors who name them

- [Darco Capital](https://millionrounds.com/fund/darco-capital)
- [Hiro Capital](https://millionrounds.com/fund/hiro-capital)
- [Accelerate Ventures](https://millionrounds.com/fund/accelerate-ventures)
- [AO Ventures](https://millionrounds.com/fund/ao-ventures)
- [51Ventures](https://millionrounds.com/fund/51ventures)

Each firm lists PlayerData on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

performance insights consumers data-driven coaching performance tracking for elite athletes real-time data performance tracking for rugby performance analytics performance tracking for field hockey sports technology performance tracking for basketball education information technology & services team management performance tracking for lacrosse mobile app performance monitoring

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang FreeAgent Twitter Analytics Google Ads YouTube GitHub Google Workspace Google Optimize

+8 more

CloudFlare Viewport Meta Google Play Element UI Hubspot Merge Amazon S3 Webflow Hosting

- **Sector:** Sports
- **Industry code:** NAICS 33992, 711211, 541512, 334290, SIC 3732, 7941, 7371, 3679
- **Region:** Scotland
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/playerdata)

## Sports in United Kingdom

Startups like it

- [**PREM Rugby** London · founded 1997](https://millionrounds.com/startup/prem-rugby)
- [**Fnatic** London · founded 2004](https://millionrounds.com/startup/fnatic)
- [**Professional Triathletes Organisation** London](https://millionrounds.com/startup/professional-triathletes-organisation)
- [**90min** London · founded 2011](https://millionrounds.com/startup/90min)
- [**Baller League** London · founded 2023](https://millionrounds.com/startup/baller-league)
- [**Shot Scope** Edinburgh · founded 2014](https://millionrounds.com/startup/shot-scope)
- [**Sportable** London · founded 2015](https://millionrounds.com/startup/sportable)
- [**Sportlobster** Kensington · founded 2012](https://millionrounds.com/startup/sportlobster)

## Is this your company?

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