# Planet Blue: Apparel & fashion, Santa Monica, United States

> Planet Blue: Planet Blue is an American fashion retail brand founded in 1995 and based in Santa Monica, California. Based in Santa Monica, United States.

Source: https://millionrounds.com/startup/planet-blue (Millionrounds; every figure on the page links to its filing or article)

United States · [Apparel & fashion startup](https://millionrounds.com/companies)

# Planet Blue

Planet Blue is an American fashion retail brand founded in 1995 and based in Santa Monica, California.

Email

Funding reported Last round: Undisclosed round

Apparel & fashion Santa Monica, United States

Follow Planet Blue and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fplanet-blue)

Company summary

- **Founded:** 1995 31 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** $6.0M in dollars
- **Last round:** Undisclosed round Apr 2013

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Planet Blue has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Planet Blue

Planet Blue is an American fashion retail brand founded in 1995 and based in Santa Monica, California.

Known for its bohemian-chic aesthetic, the company began as a single-store retailer of curated organic apparel in Malibu and has since expanded to approximately 13 locations across the U.S. In 2020, Planet Blue transitioned to an online-only model, focusing on e-commerce to serve its customers. The brand specializes in women's clothing, offering a range of vintage-inspired styles, contemporary apparel, and accessories. Planet Blue emphasizes organic materials and designs that reflect a casual, California lifestyle. The company operates under its primary brand name and includes subsidiary brands like Blue Life and Blu Moon. With a commitment to customer service, Planet Blue provides support through email and phone, along with a 30-day returns policy.

## What company datasets say Planet Blue raised

Funding, as reported

Reported in all **$6.0M** in dollars

Rounds **1**

Last round **Undisclosed round**

Last round size **$6.0M**

Last round date **Apr 2013**

Investors listed **1**

## On a portfolio page

Investors who name them

- [Breakwater Investment Management](https://millionrounds.com/fund/breakwater-management-lp)

Each firm lists Planet Blue on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

celebrity shopping fashion consumers retail stores accessories customer engagement distribution premium denim html fashion trends wholesale trade retailer information technology & services fashion collaborations women's fashion bohemian style

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 458110, 44-45, SIC 5699
- **Region:** California
- **Revenue:** $5.0M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/planet-blue)

## Apparel & fashion in United States

Startups like it

- [**BANDIER** New York · founded 2014 *Raised*](https://millionrounds.com/company/bandier)
- [**Cuyana** San Francisco · founded 2011 *Raised*](https://millionrounds.com/company/cuyana)
- [**JAANUU** El Segundo · founded 2013 *Raised*](https://millionrounds.com/company/jaanuu)
- [**NAADAM** New York · founded 2013 *Raised*](https://millionrounds.com/company/naadam)
- [**ANINE BING** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/anine-bing)
- [**Carbon38** Culver City · founded 2012 *Raised*](https://millionrounds.com/company/carbon38)
- [**HICKIES** Brooklyn · founded 2011 *Raised*](https://millionrounds.com/company/hickies)
- [**Koio** New York · founded 2014 *Raised*](https://millionrounds.com/company/koio)

## Is this your company?

Add your raise, your deck and your story, and put Planet Blue in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)