# Picfair: Photography, London, United Kingdom

> Picfair: Picfair is a London-based online photography brand and ecommerce platform founded in 2013 by Benji Lanyado. Based in London, United Kingdom.

Source: https://millionrounds.com/startup/picfair (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Photography startup](https://millionrounds.com/companies)

# Picfair

Picfair is a London-based online photography brand and ecommerce platform founded in 2013 by Benji Lanyado.

Funding reported Last round: Equity crowdfunding

Photography London, United Kingdom

Company summary

- **Founded:** 2013 13 years old
- **Team:** 54 51 to 200 people
- **Funding reported:** 3.2M as listed, currency not stated
- **Last round:** Equity crowdfunding Feb 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Picfair has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Picfair

Picfair is a London-based online photography brand and ecommerce platform founded in 2013 by Benji Lanyado.

The company enables amateur and professional photographers to sell their images through personalized online stores and a central marketplace. Photographers retain full copyright, set their own prices, and receive 80% of the revenue from sales, promoting a fair trade photography model. The platform hosts over 500,000 photographers and features a library of more than 6 million images. Picfair offers customizable online storefronts, a curated image marketplace, and a global print-on-demand service. It also provides tools for image licensing, metadata enrichment, and photography education. The company serves a diverse customer base, including major publications, creative agencies, and individual consumers. With a commitment to photographer fairness, Picfair stands out by eliminating middlemen and offering free storefronts without recurring subscription fees for basic plans.

## What company datasets say Picfair raised

Funding, as reported

Reported in all **3.2M** in the source's currency

Rounds **8**

Last round **Equity crowdfunding**

Last round size **40k**

Last round date **Feb 2021**

Investors listed **17**

## Funding filed with regulators

Picfair filed 2 raises, $1.6M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jul 2021 **$172K** UK share allotment
- Apr 2021 **$1.4M** UK share allotment

## On 2 portfolio pages

Investors who name them

- [Miroma Ventures](https://millionrounds.com/fund/miroma-ventures)
- [Venrex](https://millionrounds.com/fund/venrex)

Each firm lists Picfair on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

licensing and rights management consumers photo interviews e-commerce for photographers photography guides image licensing photo genres education information technology & services photography education resources photo licensing platform print sales information technology photo trends photo growth strategies photo store templates

Built with from their website

Google Tag Manager Amazon CloudFront Heroku PWA Google Ads YouTube MailChimp Google Workspace CloudFlare Viewport Meta

+8 more

LinkedIn Ads Glide.js Active Campaign New Relic Insights webpack Facebook SDK Webflow Hosting New Relic

- **Sector:** Photography
- **Industry code:** NAICS 541921, 51929, SIC 7389
- **Revenue:** 5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/picfair)

## Photography in United Kingdom

Startups like it

- [**Splento** London · founded 2015](https://millionrounds.com/startup/splento)
- [**Photocrowd** Oxford · founded 2012](https://millionrounds.com/startup/photocrowd)
- [**PhotoPitch** London · founded 2013](https://millionrounds.com/startup/photopitch)
- [**Feedsauce AI** London · founded 2018](https://millionrounds.com/startup/feedsauce-ai)
- [**Greybox Studio** founded 2013](https://millionrounds.com/startup/greybox-studio)
- [**Albumera** London · founded 2021](https://millionrounds.com/startup/albumera)
- [**Getty Images Gallery** founded 1998](https://millionrounds.com/startup/getty-images-gallery)

## Is this your company?

Add your raise, your deck and your story, and put Picfair in front of investors. Or tell us what we have wrong.

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