# Piano: Information technology & services, Amsterdam, Netherlands

> Piano: Piano is a global enterprise software company that specializes in Digital Experience Platforms (DXP) and Customer Experience (CX) solutions.

Source: https://millionrounds.com/startup/piano-2 (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Information technology & services startup](https://millionrounds.com/companies)

# Piano

Piano is a global enterprise software company that specializes in Digital Experience Platforms (DXP) and Customer Experience (CX) solutions.

Funding reported Last round: Debt financing

Information technology & services Amsterdam, Netherlands

Company summary

- **Founded:** 2016 10 years old
- **Team:** 700 201 to 1,000 people
- **Funding reported:** 230M as listed, currency not stated
- **Last round:** Debt financing Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Piano has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Piano

Piano is a global enterprise software company that specializes in Digital Experience Platforms (DXP) and Customer Experience (CX) solutions.

Founded in 2010 and headquartered in Amsterdam, with a significant presence in Philadelphia, Piano has evolved from providing paywall solutions for digital publishers to offering a comprehensive SaaS platform. The company empowers organizations to understand and optimize customer behavior, driving revenue growth for over 2,100 verified clients worldwide. Piano's core product suite includes the Subscription Commerce Engine, Customer Experience Toolkit, User Management System, and Digital Revenue Optimization solutions. These tools help businesses manage subscription models, create personalized user journeys, and optimize content monetization strategies. Additionally, Piano offers consulting services for content monetization, revenue optimization, and subscriber management. With a focus on AI-driven personalization and data activation, Piano is positioned as a leader in digital transformation, serving high-profile clients across various industries, including media, financial services, and retail.

## What company datasets say Piano raised

Funding, as reported

Reported in all **230M** in the source's currency

Rounds **11**

Last round **Debt financing**

Last round size **75M**

Last round date **Feb 2022**

Investors listed **10**

## Founders and team

From Piano's own website: 5 on the team.

- **Nick Worth** CEO
- **Cedric Ferreira** Chief Product Officer
- **Richard Haydock** Chief Financial Officer
- **Tim Dirrenberger** Chief Technology Officer
- **Rachael Sydnes** VP Product

## On 4 portfolio pages

Investors who name them

- [Rittenhouse Ventures](https://millionrounds.com/fund/rittenhouse-ventures)
- [SHAPE Capital Partners](https://millionrounds.com/fund/shape-capital-partners)
- [Runway Growth Capital](https://millionrounds.com/fund/runway-growth-capital)
- [VCFA Group](https://millionrounds.com/fund/vcfa-group)

Each firm lists Piano on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

health care real-time audience insights cross-channel marketing customer behavior analytics data privacy policies consumers customer engagement content personalization at scale data governance hipaa compliance omnichannel marketing content delivery real-time data marketing first-party data media revenue optimization

Built with from their website

Vagrant Docker Adobe Amazon SES Google Tag Manager Amazon CloudFront JUnit WordPress.org Salesforce CRM Analytics HREF Lang

+8 more

Atlassian PWA CallMiner Eureka Google Cloud Microsoft PowerPoint Linkedin Insight Tag Google Ads 6sense

- **Sector:** Information technology & services
- **Industry code:** NAICS 54151, 513210, SIC 7375, 7372
- **Region:** North Holland
- **Revenue:** 100M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/piano)

## Information technology & services in Netherlands

Startups like it

- [**OWNER** Emmen · founded 2018 *Raised*](https://millionrounds.com/company/owner)
- [**Framer** Amsterdam · founded 2014 *Raised*](https://millionrounds.com/company/framer)
- [**Mews** Amsterdam · founded 2012 *Raised*](https://millionrounds.com/company/mews)
- [**Toloka** Amsterdam · founded 2014 *Raised*](https://millionrounds.com/company/toloka)
- [**Tebi** Amsterdam *Raised*](https://millionrounds.com/company/tebi)
- [**Ohpen** Amsterdam · founded 2009 *Raised*](https://millionrounds.com/company/ohpen)
- [**Silverflow** Amsterdam · founded 2019 *Raised*](https://millionrounds.com/company/silverflow)
- [**Polars** Amsterdam · founded 2020 *Raised*](https://millionrounds.com/company/polars)

## Is this your company?

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