# Pet Media Group (PMG): Online media, Stockholm, Sweden

> Pet Media Group (PMG): Pet Media Group (PMG) is the largest operator of online marketplaces focused on pets and equestrian categories.

Source: https://millionrounds.com/startup/pet-media-group-pmg (Millionrounds; every figure on the page links to its filing or article)

Sweden · [Online media startup](https://millionrounds.com/companies)

# Pet Media Group (PMG)

Pet Media Group (PMG) is the largest operator of online marketplaces focused on pets and equestrian categories.

Funding reported Last round: Series A

Online media Stockholm, Sweden

Company summary

- **Founded:** 2019 7 years old
- **Team:** 71 51 to 200 people
- **Funding reported:** 12M as listed, currency not stated
- **Last round:** Series A Aug 2019

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pet Media Group (PMG) has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pet Media Group (PMG)

Pet Media Group (PMG) is the largest operator of online marketplaces focused on pets and equestrian categories.

Founded in 2018 and headquartered in Stockholm, Sweden, with offices in Berlin and London, PMG aims to modernize pet rehoming through transparency, safety, and technology. The company employs around 51 to 200 people, primarily working remotely. PMG operates a network of digital marketplaces that connect pet owners, breeders, and prospective buyers. Its platforms, including Pets4Homes in the UK and hastnet.se in Sweden, facilitate safe pet adoption and sales while ensuring animal welfare. PMG serves over 10 million visitors monthly, helping more than 1.5 million pets find homes each year across Europe and the US. The company has raised significant investment and continues to expand by acquiring leading pet and horse marketplaces, enhancing its role in the pet community.

## What company datasets say Pet Media Group (PMG) raised

Funding, as reported

Reported in all **12M** in the source's currency

Rounds **1**

Last round **Series A**

Last round size **12M**

Last round date **Aug 2019**

Investors listed **4**

## On a portfolio page

Investors who name them

- [Otiva](https://millionrounds.com/fund/otiva)

Each firm lists Pet Media Group (PMG) on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

libraries user experience consumers pet safety technology pet adoption pet breeder vetting pet rehoming industry animal welfare standards information technology & services technology-driven pet platforms safe payment systems animal welfare in digital age long-term pet care digital pet transaction safety platform safety mobile apps for pet sales

Built with from their website

Docker Google Tag Manager Google Sheets Tableau AWS Trusted Advisor React Native Google Workspace CloudFlare Viewport Meta Hubspot

+8 more

Amazon Simple Queue Service PostgreSQL webpack AWS Analytics Amazon S3 AWS Lambda AI Google Meet

- **Sector:** Online media
- **Industry code:** NAICS 519290, 516210, SIC 7389
- **Region:** Stockholms laen
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/pet-media-group)

## Online media in Sweden

Startups like it

- [**The Local Europe** Stockholm · founded 2004](https://millionrounds.com/startup/the-local-europe)
- [**Bulletin** Stockholm · founded 2020](https://millionrounds.com/startup/bulletin-2)
- [**Paperton** Stockholm · founded 2008](https://millionrounds.com/startup/paperton)
- [**Blisser** Stockholm · founded 2020](https://millionrounds.com/startup/blisser)
- [**boka.se** Orebro · founded 2016](https://millionrounds.com/startup/boka-se)
- [**News55** Stockholm · founded 2015](https://millionrounds.com/startup/news55)
- [**Univid** Stockholm · founded 2019](https://millionrounds.com/startup/univid)
- [**SchoolParrot** Stockholm · founded 2018](https://millionrounds.com/startup/schoolparrot)

## Is this your company?

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