# Pet Circle: Retail, Sydney, Australia

> Pet Circle: Pet Circle is Australia’s largest online pet retailer, based in Sydney and founded in 2011. Based in Sydney, Australia. Founded 2011.

Source: https://millionrounds.com/startup/pet-circle (Millionrounds; every figure on the page links to its filing or article)

Australia · [Retail startup](https://millionrounds.com/companies)

# Pet Circle

Pet Circle is Australia’s largest online pet retailer, based in Sydney and founded in 2011.

Funding reported Last round: Series C

Retail Sydney, Australia

Company summary

- **Founded:** 2011 15 years old
- **Team:** 740 201 to 1,000 people
- **Funding reported:** 125M as listed, currency not stated
- **Last round:** Series C Dec 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pet Circle has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pet Circle

Pet Circle is Australia’s largest online pet retailer, based in Sydney and founded in 2011.

Originally named Paws for Life, the company rebranded to provide a convenient e-commerce solution for pet supplies. Pet Circle serves over 700,000 pet owners across Australia, offering a wide range of products, including premium pet food, medications, toys, and tech devices for various pets. The company is recognized for its tech-enabled logistics and subscription model, which allows for easy recurring deliveries of pet essentials. Pet Circle also provides value-added services such as a 24-hour complimentary vet chat, a price guarantee, and integrated vet plans for pet health management. With a commitment to helping pet parents "Pet Better," Pet Circle aims to deliver better care, prices, and experiences for pets and their owners.

## What company datasets say Pet Circle raised

Funding, as reported

Reported in all **125M** in the source's currency

Rounds **3**

Last round **Series C**

Last round size **75M**

Last round date **Dec 2021**

Investors listed **7**

Valuation **$1.0B, Mar 2026**

## On a portfolio page

Investors who name them

- [Point King Capital](https://millionrounds.com/fund/point-king-capital)

Each firm lists Pet Circle on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

fast delivery pet product catalog digital retail consumers logistics management pet insurance platform pet care inventory management pet health supplements delivery pet food online information technology & services information technology pet supply logistics ecommerce consumer service

Built with from their website

GitHub Actions Docker Canva AWS Trusted Advisor Atlassian Google Cloud Microsoft PowerPoint Google Cloud Run Google Workspace Xcode

+8 more

CloudFlare Akamai Connected Cloud HPE Greenlake Google Cloud BigQuery Atlassian Confluence webpack Apple Business Manager AI

- **Sector:** Retail
- **Industry code:** NAICS 44-45, SIC 5099
- **Region:** New South Wales
- **Revenue:** 241M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/pet-circle)

## Retail in Australia

Startups like it

- [**THE ICONIC** Sydney · founded 2011 *Raised*](https://millionrounds.com/company/the-iconic)
- [**Teros Eco-store** Hobart · founded 2014](https://millionrounds.com/startup/teros-eco-store)
- [**Who Gives A Crap** Melbourne · founded 2012](https://millionrounds.com/startup/who-gives-a-crap-2)
- [**Kepler Analytics** Melbourne · founded 2015](https://millionrounds.com/startup/kepler-analytics)
- [**EQL** Burnley · founded 2019](https://millionrounds.com/startup/eql-2)
- [**The Wine Collective** Sydney · founded 2018](https://millionrounds.com/startup/the-wine-collective)
- [**black.ai** Melbourne · founded 2017](https://millionrounds.com/startup/black-ai)
- [**Koala** Alexandria · founded 2015](https://millionrounds.com/startup/koala-9)

## Is this your company?

Add your raise, your deck and your story, and put Pet Circle in front of investors. Or tell us what we have wrong.

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