# Pensa Systems: Information technology & services, Austin, United States > Pensa Systems: Pensa Systems is a technology company based in Austin, Texas, founded in 2016. Based in Austin, United States. Founded 2016. Source: https://millionrounds.com/startup/pensa-systems (Millionrounds; every figure on the page links to its filing or article) United States · [Information technology & services startup](https://millionrounds.com/companies) # Pensa Systems Pensa Systems is a technology company based in Austin, Texas, founded in 2016. Email Funding reported Last round: Series A Information technology & services Austin, United States Follow Pensa Systems and see its new rounds in your feed. [Start following](https://millionrounds.com/login?join=1&why=follow&next=%2Fstartup%2Fpensa-systems) Company summary - **Founded:** 2016 10 years old - **Team:** 130 51 to 200 people - **Funding reported:** $28M in dollars - **Last round:** Series A Jun 2021 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Pensa Systems has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Pensa Systems Pensa Systems is a technology company based in Austin, Texas, founded in 2016. It specializes in autonomous perception systems that digitize retail shelf inventory, addressing visibility challenges in the consumer packaged goods (CPG) and retail sectors. The company aims to tackle the significant issue of out-of-stocks and misplaced products by providing real-time shelf inventory data. The core offering includes a data-as-a-service model that utilizes advanced computer vision, patented artificial intelligence, and indoor drones to capture and analyze retail shelf data. This system provides actionable insights through a web-based dashboard, allowing clients to monitor out-of-stocks, compare shelf performance, verify price tag accuracy, and optimize product placement. Pensa Systems serves major global CPG brands and large retail chains, helping them minimize revenue losses and enhance inventory management. The company has raised approximately $41.9 million in funding from notable investors, including Alimentation Couche-Tard and ATX Venture Partners. ## What company datasets say Pensa Systems raised Funding, as reported Reported in all **$28M** in dollars Rounds **4** Last round **Series A** Last round size **$20M** Last round date **Jun 2021** Investors listed **11** SEC Form D **$14M sold, 1 filing, last Jan 2024** ## Funding filed with regulators Pensa Systems filed one raise, $14M in all. Filings say how much was sold and to how many investors; they never name the investors. - Dec 2023 **$14M** 23 investors equity, securities on exercise of $20M offered SEC Form D ## Founders and team From Pensa Systems's own website and the SEC filings it signed: 1 founder, 5 on the team. **Jason Reneau** Co-Founder & Head of Commercial Operations - **Richard Schwartz** President & CEO - **Jim Dutton** CTO - **Mark Abernathy** Chief Commercial Officer - **Rob Senders** CFO - **Pinar Kaprali Gorsev** Head of Product Management On the board, as filed i *Chris Shonk* *James McCann* *Matt Nichols* ## On 4 portfolio pages Investors who name them - [Commerce Ventures](https://millionrounds.com/fund/commerce-ventures) - [ATX Venture Partners](https://millionrounds.com/fund/atx-venture-partners) - [Food Retail Ventures](https://millionrounds.com/fund/food-retail-ventures) - [Commerce VC](https://millionrounds.com/fund/commerce-vc) Each firm lists Pensa Systems on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for planogram compliance shelf space analysis consumers vision_ai distribution retail compliance flags inventory_management product placement optimization enterprises automated store tasks store layout reconstruction automated retail shelf analysis computer vision for shelves ai-driven merchandising information technology & services shelf compliance monitoring Built with from their website Amazon SES Google Tag Manager WordPress.org Linkedin Insight Tag MailChimp Google Workspace Viewport Meta LinkedIn Ads CookieYes Active Campaign +8 more Amazon Simple Email Service WP Engine Amazon Simple Queue Service CircleCI Microsoft Azure Storage Google Cloud Hosting AI Google Meet - **Sector:** Information technology & services - **Industry code:** NAICS 54151, 513210, SIC 7375, - **Region:** Texas - **Revenue:** $14M a year, as listed - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/pensa-systems) ## Information technology & services in United States Startups like it - [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks) - [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo) - [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe) - [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor) - [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab) - [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition) - [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket) - [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey) ## Is this your company? 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