# Pattern Brands: Consumer goods, New York, United States

> Pattern Brands: Pattern Brands is a direct-to-consumer holding company based in New York, NY, founded in 2019 by Emmett Shine, Nicholas Ling, and Suze Dowling.

Source: https://millionrounds.com/startup/pattern-brands (Millionrounds; every figure on the page links to its filing or article)

United States · [Consumer goods startup](https://millionrounds.com/companies)

# Pattern Brands

Pattern Brands is a direct-to-consumer holding company based in New York, NY, founded in 2019 by Emmett Shine, Nicholas Ling, and Suze Dowling.

Funding reported Last round: Series B

Consumer goods New York, United States

Company summary

- **Founded:** 2019 7 years old
- **Team:** 56 51 to 200 people
- **Funding reported:** $99M in dollars
- **Last round:** Series B Feb 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Pattern Brands has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Pattern Brands

Pattern Brands is a direct-to-consumer holding company based in New York, NY, founded in 2019 by Emmett Shine, Nicholas Ling, and Suze Dowling.

The company focuses on acquiring and growing a portfolio of home and lifestyle brands that enhance daily life through thoughtfully designed, high-quality products. It operates as a "quiet house of home brands," allowing each brand to maintain its unique identity while benefiting from shared resources. The company offers comprehensive support services to its brands, including acquisition and operations, marketing and brand strategy, operational optimization, and wholesale support. Its portfolio features a variety of home-centric brands, such as GIR, Equal Parts, Open Spaces, Yield, Poketo, Letterfolk, Miracle Made, and Onsen, which provide products ranging from kitchen accessories to home organization essentials. Pattern Brands targets both individual consumers and wholesale partners, emphasizing sustainable and purposeful home products.

## What company datasets say Pattern Brands raised

Funding, as reported

Reported in all **$99M** in dollars

Rounds **5**

Last round **Series B**

Last round size **$25M**

Last round date **Feb 2022**

Investors listed **16**

SEC Form D **$14M sold, 2 filings, last Sept 2019**

## Founders and team

From the SEC filings it signed: 1 on the team.

- **Nicholas Ling** Executive Officer, Director i

On the board, as filed i *Emmett Shine* *Eric Feng* *Will Porteus*

## On 7 portfolio pages

Investors who name them

- [Union Labs](https://millionrounds.com/fund/union-labs)
- [Toba Capital](https://millionrounds.com/fund/toba-capital)
- [Pres10 Ventures](https://millionrounds.com/fund/pres10-ventures)
- [Brown Angel Group](https://millionrounds.com/fund/brown-angel-group)
- [V3 ventures](https://millionrounds.com/fund/v3-ventures-4)
- [Founders First](https://millionrounds.com/fund/founders-first-3)
- [Reshape](https://millionrounds.com/fund/reshape-ventures)

Each firm lists Pattern Brands on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

user experience consumers product design customer engagement strategic partnerships home organization cross-brand synergies distribution manufacturing branding strategy retail cycle management social media marketing digital marketplace dtc brands information technology & services logistics & supply chain

Built with from their website

Amazon SES Google Tag Manager Amazon CloudFront Canva Atlassian Google Ads Klaviyo YouTube MailChimp Google Workspace

+8 more

AddShoppers CloudFlare Viewport Meta Amazon Simple Email Service Webflow Hosting Yotpo Google Meet TikTok Ads

- **Sector:** Consumer goods
- **Region:** New York
- **Revenue:** $5.4M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/pattern-brands)

## Consumer goods in United States

Startups like it

- [**CANNDESCENT** Santa Barbara · founded 2015 *Raised*](https://millionrounds.com/company/canndescent)
- [**Loot Crate** Los Angeles · founded 2012 *Raised*](https://millionrounds.com/company/loot-crate)
- [**Coravin** Bedford · founded 2011 *Raised*](https://millionrounds.com/company/coravin)
- [**Burst Oral Care** Los Angeles · founded 2016 *Raised*](https://millionrounds.com/company/burst-oral-care)
- [**Hemper** Las Vegas · founded 2015 *Raised*](https://millionrounds.com/company/hemper)
- [**THE/STUDIO** Pasadena · founded 2014 *Raised*](https://millionrounds.com/company/the-studio)
- [**Joy** Ba Đình · founded 2021 *Raised*](https://millionrounds.com/company/joy)
- [**Aunt Fannie's** Portland · founded 2013 *Raised*](https://millionrounds.com/company/aunt-fannies)

## Is this your company?

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