# Passendo: Marketing & advertising, Copenhagen, Denmark

> Passendo: Passendo is a Copenhagen-based email advertising platform founded in 2016 by Andreas Jürgensen and Anders Rantzau Rasmussen.

Source: https://millionrounds.com/startup/passendo (Millionrounds; every figure on the page links to its filing or article)

Denmark · [Marketing & advertising startup](https://millionrounds.com/companies)

# Passendo

Passendo is a Copenhagen-based email advertising platform founded in 2016 by Andreas Jürgensen and Anders Rantzau Rasmussen.

Funding reported Last round: Seed

Marketing & advertising Copenhagen, Denmark

Company summary

- **Founded:** 2016 10 years old
- **Team:** 21 11 to 50 people
- **Funding reported:** 3.2M as listed, currency not stated
- **Last round:** Seed Dec 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Passendo has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Passendo

Passendo is a Copenhagen-based email advertising platform founded in 2016 by Andreas Jürgensen and Anders Rantzau Rasmussen.

It operates as the first dedicated email ad server and Supply Side Platform (SSP) specifically designed for publishers. Passendo enables publishers and advertisers to connect within premium newsletters, offering full control over ad placement and smarter monetization of email inventory. The company provides a cloud-based ad technology ecosystem that includes the Passendo Ad Server, which allows for native and dynamic ads, and the Passendo SSP, which helps publishers monetize their newsletter inventory programmatically. Additionally, Passendo offers a Demand Side Platform (DSP) for advertisers to buy native ad formats at scale. With a global client base of over 4,000 premium publishing house newsletters, Passendo supports a variety of advertising formats and serves over 250 million monthly email ad impressions across Europe, the US, and the Middle East.

## What company datasets say Passendo raised

Funding, as reported

Reported in all **3.2M** in the source's currency

Rounds **5**

Last round **Seed**

Last round size **2.5M**

Last round date **Dec 2021**

Investors listed **4**

## On 3 portfolio pages

Investors who name them

- [Newion](https://millionrounds.com/fund/newion)
- [FirstPartyCapital](https://millionrounds.com/fund/firstpartycapital)
- [DEVCONT Beratungs GmbH](https://millionrounds.com/fund/devcont-beratungs-gmbh)

Each firm lists Passendo on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

online advertising email marketing enterprises email advertising platform programmatic email ads ad inventory management native advertising publisher technology information technology & services advertising & marketing targeted advertising ad server email ad exchange enterprise software newsletter yield optimization information technology

Built with from their website

Google Workspace Google Cloud Hosting Google Meet Amazon Route 53 Amazon AWS AWS Cloud Gmail

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 54181, 513210, 541890, SIC 7375, 7372, 7311
- **Region:** Capital Region of Denmark
- **Revenue:** 1.5M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/passendo)

## Marketing & advertising in Denmark

Startups like it

- [**Blackwood Seven Part of Kantar Group** Copenhagen · founded 2013](https://millionrounds.com/startup/blackwood-seven-part-of-kantar-group)
- [**Cobiro** Copenhagen · founded 2016](https://millionrounds.com/startup/cobiro)
- [**Make Influence** Aarhus · founded 2019](https://millionrounds.com/startup/make-influence)
- [**idenyt** Copenhagen · founded 1977](https://millionrounds.com/startup/idenyt)
- [**deepdivr** Kobenhavn · founded 2017](https://millionrounds.com/startup/deepdivr)
- [**Influencer Marketing Hub** Copenhagen · founded 2015](https://millionrounds.com/startup/influencer-marketing-hub)
- [**Supervisual** Copenhagen · founded 2015](https://millionrounds.com/startup/supervisual)
- [**Muser Agency** Aarhus · founded 2014](https://millionrounds.com/startup/muser-agency)

## Is this your company?

Add your raise, your deck and your story, and put Passendo in front of investors. Or tell us what we have wrong.

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