# Paloma: Information technology & services, New York, United States

> Paloma: Paloma is an e-commerce platform that specializes in facilitating sales through Instagram. Based in New York, United States. Founded 2017.

Source: https://millionrounds.com/startup/paloma (Millionrounds; every figure on the page links to its filing or article)

United States · [Information technology & services startup](https://millionrounds.com/companies)

# Paloma

Paloma is an e-commerce platform that specializes in facilitating sales through Instagram.

Funding reported Last round: Seed

Information technology & services New York, United States

Company summary

- **Founded:** 2017 9 years old
- **Team:** 23 11 to 50 people
- **Funding reported:** $5.0M in dollars
- **Last round:** Seed Jun 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Paloma has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Paloma

Paloma is an e-commerce platform that specializes in facilitating sales through Instagram.

Founded in 2017 and based in New York City, the company allows sellers to manage checkouts, inventory, and orders directly within Instagram, eliminating the need for a separate website. Led by CEO Kelsey Hunter, Paloma has attracted investment from several venture capital firms. The platform offers an Instagram-native e-commerce solution that enables seamless transactions through Live, Stories, and Feed. Key features include inventory management, automated invoicing, and secure checkout options that support various payment methods. Paloma also provides tools for group sales, performance metrics, and automatic payouts processed via Stripe. The platform is designed for social sellers and small businesses, allowing them to engage with customers in real-time and streamline their sales processes.

## What company datasets say Paloma raised

Funding, as reported

Reported in all **$5.0M** in dollars

Rounds **5**

Last round **Seed**

Last round date **Jun 2021**

Investors listed **14**

## On 3 portfolio pages

Investors who name them

- [Overton Venture Capital](https://millionrounds.com/fund/overton-venture-capital)
- [Black Jays Investments](https://millionrounds.com/fund/black-jays-ventures)
- [Barrel Ventures](https://millionrounds.com/fund/barrel-ventures)

Each firm lists Paloma on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

story sales order fulfillment consumers customer engagement shipping label creation inventory management multi-channel social selling enterprises feed sales automation social media marketing social media commerce instagram sales platform information technology & services ecommerce automation chat claim and bid automation

Built with from their website

Google Tag Manager Tailwind CSS Linkedin Insight Tag Google Ads YouTube Google Workspace Viewport Meta LinkedIn Ads Feedbackify Google Play

+8 more

Intive Referrals Hubspot webpack Paloma Facebook SDK Google Meet React Google Font API

- **Sector:** Information technology & services
- **Industry code:** NAICS 513210, SIC 7375
- **Region:** New York
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/paloma)

## Information technology & services in United States

Startups like it

- [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks)
- [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo)
- [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe)
- [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor)
- [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab)
- [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition)
- [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket)
- [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey)

## Is this your company?

Add your raise, your deck and your story, and put Paloma in front of investors. Or tell us what we have wrong.

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