# #paid: Marketing & advertising, Toronto, Canada

> #paid: #paid is a creator marketing platform that connects social media influencers and creators with brands to run sponsored marketing campaigns.

Source: https://millionrounds.com/startup/paid-3 (Millionrounds; every figure on the page links to its filing or article)

Canada · [Marketing & advertising startup](https://millionrounds.com/companies)

# #paid

#paid is a creator marketing platform that connects social media influencers and creators with brands to run sponsored marketing campaigns.

Funding reported Last round: Series B

Marketing & advertising Toronto, Canada

Company summary

- **Founded:** 2013 13 years old
- **Team:** 130 51 to 200 people
- **Funding reported:** 21.4M as listed, currency not stated
- **Last round:** Series B Aug 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for #paid has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About #paid

#paid is a creator marketing platform that connects social media influencers and creators with brands to run sponsored marketing campaigns.

The company focuses on empowering creators to build sustainable careers while treating them as serious business partners. This approach fosters community and authentic conversations. The primary offering is #paid's proprietary platform, which facilitates collaboration between marketers and creators. It serves as a central hub for campaign management and content distribution, allowing brands to leverage creator attributes effectively. #paid supports various campaign types, including standard and managed campaigns, and has pioneered innovative strategies for customer engagement. The platform serves a global clientele, including notable brands like Canadian Tire and Red Bull. By shifting the industry's focus from influencers to creators, #paid emphasizes the integral role creators play in delivering brand messages.

## What company datasets say #paid raised

Funding, as reported

Reported in all **21.4M** in the source's currency

Rounds **9**

Last round **Series B**

Last round date **Aug 2021**

Investors listed **23**

## On 4 portfolio pages

Investors who name them

- [Vanedge Capital](https://millionrounds.com/fund/vanedge-capital)
- [Good News Ventures](https://millionrounds.com/fund/good-news-ventures)
- [ScaleUP Ventures](https://millionrounds.com/fund/scaleup-venture-partners-inc)
- [Freycinet Ventures (Freycinet Investments Ltd.)](https://millionrounds.com/fund/freycinet-ventures-freycinet-investments-ltd)

Each firm lists #paid on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

creator discovery performance insights media & content creation consumers events creator insights reporting consumer goods marketing marketing first-party data enterprises aggregated data tracking social media marketing content performance social media advertising content production brand-creator relationships

Built with from their website

Google Maps Google Tag Manager Drift AddEvent Amazon CloudFront Google Cloud Lever YouTube Google Workspace Pinterest

+8 more

CloudFlare Viewport Meta Google Cloud BigQuery Hubspot Autopilot Facebook SDK Livestorm Dreamdata

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, 519290, SIC 7311, 7375
- **Region:** Ontario
- **Revenue:** 15.6M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/paid)

## Marketing & advertising in Canada

Startups like it

- [**CrowdRiff** Toronto · founded 2011 *Raised*](https://millionrounds.com/company/crowdriff)
- [**Clickup Marketing** Calgary · founded 2022](https://millionrounds.com/startup/clickup-marketing)
- [**Chris McLellan AI-Forward Marketing** Ottawa · founded 2025](https://millionrounds.com/startup/chris-mclellan-ai-forward-marketing)
- [**Digital Commerce Partners** Toronto · founded 2021](https://millionrounds.com/startup/digital-commerce-partners)
- [**Bland?** Calgary](https://millionrounds.com/startup/bland)
- [**chime.io** Vancouver · founded 2016](https://millionrounds.com/startup/chime-io)
- [**6ix9ine** Toronto](https://millionrounds.com/startup/6ix9ine)
- [**inburstmedia.ltd** Burnaby · founded 2012](https://millionrounds.com/startup/inburstmedia-ltd)

## Is this your company?

Add your raise, your deck and your story, and put #paid in front of investors. Or tell us what we have wrong.

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