# OUTWAY: Apparel & fashion, Victoria, Canada

> OUTWAY: Outway Performance Socks is an athletic lifestyle brand founded in 2016 in Victoria, British Columbia, Canada. Based in Victoria, Canada. Founded 2016.

Source: https://millionrounds.com/startup/outway-2 (Millionrounds; every figure on the page links to its filing or article)

Canada · [Apparel & fashion startup](https://millionrounds.com/companies)

# OUTWAY

Outway Performance Socks is an athletic lifestyle brand founded in 2016 in Victoria, British Columbia, Canada.

Funding reported Last round: Seed

Apparel & fashion Victoria, Canada

Company summary

- **Founded:** 2016 10 years old
- **Team:** 21 11 to 50 people
- **Funding reported:** 3.2M as listed, currency not stated
- **Last round:** Seed May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for OUTWAY has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About OUTWAY

Outway Performance Socks is an athletic lifestyle brand founded in 2016 in Victoria, British Columbia, Canada.

Originally known as Endur Apparel, the company rebranded in 2021 to better reflect its focus on performance and inspiration for athletes. Outway operates independently and employs between 11 and 50 people. The company specializes in high-performance athletic socks designed for various sports and active lifestyles. Their product lineup includes ankle, quarter, crew, and knee-high compression socks, all made with sweat-wicking materials for temperature regulation and comfort. Outway emphasizes quality and durability, offering an extended warranty on its products. As a direct-to-consumer brand, Outway sells its socks online, providing free shipping within North America. The company aims to build a loyal customer base through exceptional product quality and customer support. Target customers include athletes and outdoor enthusiasts engaged in activities like running, biking, and hiking. Led by Founder and CEO Rob Fraser, Outway has established itself as a prominent name in the performance sock market.

## What company datasets say OUTWAY raised

Funding, as reported

Reported in all **3.2M** in the source's currency

Rounds **1**

Last round **Seed**

Last round size **3.2M**

Last round date **May 2022**

Investors listed **10**

## The company, in detail

What they build

Known for

reinforced heel and toe consumers sock customization breathable fabrics distribution manufacturing athlete gear versatile use information technology & services easy care durable materials moisture-wicking sock packs performance socks b2c self-expression

Built with from their website

Google Tag Manager Amazon CloudFront HREF Lang Paypal Clarity SDM Klaviyo Google Workspace CloudFlare Viewport Meta Apple iPhone

+8 more

Element UI Amazon S3 Google Meet Shop Pay Priority Hints Google Font API Apple Pay Mobile Friendly

- **Sector:** Apparel & fashion
- **Industry code:** NAICS 31599, 458110, SIC 2299
- **Region:** British Columbia
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/outway)

## Apparel & fashion in Canada

Startups like it

- [**Sheertex** Montreal · founded 2017](https://millionrounds.com/startup/sheertex)
- [**INDOCHINO** Vancouver · founded 2007](https://millionrounds.com/startup/indochino)
- [**Herschel Supply Company** Vancouver · founded 2009](https://millionrounds.com/startup/herschel-supply-company)
- [**SAXX** Vancouver · founded 2006](https://millionrounds.com/startup/saxx)
- [**HUHA TM** Vancouver · founded 2020](https://millionrounds.com/startup/huha)
- [**Reigning Champ** Vancouver · founded 1996](https://millionrounds.com/startup/reigning-champ)
- [**Vessi** Vancouver · founded 2018](https://millionrounds.com/startup/vessi)
- [**Calico AI** Toronto · founded 2020](https://millionrounds.com/startup/calico-ai)

## Is this your company?

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