# OnBuy: Information technology & services, London, United Kingdom

> OnBuy: OnBuy is a UK-based online marketplace founded in 2014 by Cas Paton. Based in London, United Kingdom. Founded 2016.

Source: https://millionrounds.com/startup/onbuy (Millionrounds; every figure on the page links to its filing or article)

United Kingdom · [Information technology & services startup](https://millionrounds.com/companies)

# OnBuy

OnBuy is a UK-based online marketplace founded in 2014 by Cas Paton.

Funding reported Last round: Series A

Information technology & services London, United Kingdom

Company summary

- **Founded:** 2016 10 years old
- **Team:** 180 51 to 200 people
- **Funding reported:** 44.3M as listed, currency not stated
- **Last round:** Series A Jul 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for OnBuy has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About OnBuy

OnBuy is a UK-based online marketplace founded in 2014 by Cas Paton.

It operates as the world's first dedicated cashback marketplace, providing a platform that prioritizes sellers by not competing against them. Headquartered in Bournemouth, OnBuy has grown rapidly, becoming Europe's fastest-growing eCommerce business with a growth rate exceeding 3,400% since 2018. The platform offers a wide range of services for both sellers and buyers. Sellers benefit from fair access to the marketplace, a transparent fee structure, and tools to manage their inventory and optimize listings. Buyers enjoy cashback rewards on every purchase, a user-friendly shopping experience with over 35 million products across more than 6,000 categories, and secure transactions with PayPal protection. OnBuy supports both independent businesses and major brands, fostering an ethical shopping environment.

## What company datasets say OnBuy raised

Funding, as reported

Reported in all **44.3M** in the source's currency

Rounds **5**

Last round **Series A**

Last round date **Jul 2021**

Investors listed **8**

## The company, in detail

What they build

Known for

clothing and accessories platform technology ethical ecommerce fast delivery jewellery and watches libraries hardware trust-based platform retailer support customer satisfaction beauty products consumers competitive pricing market challenger uk product diversity product comparisons

Built with from their website

Docker Google Tag Manager Canva Salesforce CRM Analytics Apache Lucene Atlassian Google Cloud Google Ads TestFlight CEMax

+8 more

CloudFlare LinkedIn Ads CSS MongoDB Android Studio IBM ILOG CPLEX Optimization Studio Google Cloud BigQuery Apple Business Manager

- **Sector:** Information technology & services
- **Industry code:** NAICS 454110, 519290, SIC 7389
- **Revenue:** 187M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/onbuy)

## Information technology & services in United Kingdom

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- [**Tessl** London · founded 2024 *Raised*](https://millionrounds.com/company/tessl)
- [**Fractile** London · founded 2022 *Raised*](https://millionrounds.com/company/fractile)
- [**Nothing** London · founded 2020 *Raised*](https://millionrounds.com/company/nothing)
- [**Behavox** London · founded 2014 *Raised*](https://millionrounds.com/company/behavox)

## Is this your company?

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