# Omni: Information technology & services, Lagos, Nigeria

> Omni: OmniRetail, based in Lagos, is a tech-driven B2B e-commerce and embedded finance platform that modernizes the FMCG supply chain across West Africa.

Source: https://millionrounds.com/startup/omni-10 (Millionrounds; every figure on the page links to its filing or article)

Nigeria · [Information technology & services startup](https://millionrounds.com/companies)

# Omni

OmniRetail, based in Lagos, is a tech-driven B2B e-commerce and embedded finance platform that modernizes the FMCG supply chain across West Africa.

Funding reported Last round: Series A

Information technology & services Lagos, Nigeria

Company summary

- **Founded:** 2021 5 years old
- **Team:** 910 201 to 1,000 people
- **Funding reported:** 20M as listed, currency not stated
- **Last round:** Series A Apr 2025

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Omni has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About Omni

OmniRetail, based in Lagos, is a tech-driven B2B e-commerce and embedded finance platform that modernizes the FMCG supply chain across West Africa.

Founded in 2019 by Deepankar Rustagi, the company has rapidly grown, earning recognition as Africa’s fastest-growing company by the Financial Times in 2024. OmniRetail operates an asset-light model that connects manufacturers, distributors, and informal retailers through its digital products: OmniBiz, Mplify, and OmniPay. The company aims to build the largest profitable network of retailers in Africa by simplifying the distribution and retailing of essential goods. It serves a diverse ecosystem, including over 150,000 informal retailers, more than 5,800 distributors, and 145–200 manufacturers across Nigeria, Ghana, and Côte d’Ivoire. OmniRetail has achieved profitability, processing ₦1.3 trillion in transactions in 2024 and disbursing ₦19 billion monthly in BNPL credit.

## What company datasets say Omni raised

Funding, as reported

Reported in all **20M** in the source's currency

Last round **Series A**

Last round size **20M**

Last round date **Apr 2025**

## Founders and team

From Omni's own website: 1 founder, 4 on the team.

**Deepankar Rustagi** Founder/CEO

- **Adewale Adisa** COO
- **Priya Amarnani** Chief of Staff
- **Mayowa Alli** Head of Payments
- **Vachan Lohia** Head of Primary Business

## The company, in detail

What they build

Known for

consumers enterprises information technology & services big data enterprise software information technology saas technology software search internet semantic search consumer internet software development computer software b2b

Built with from their website

AI Microsoft Exchange Microsoft Azure Microsoft Azure Hosting Microsoft 365 Apps & Services Metabase Microsoft Exchange Online Azure DNS Microsoft 365 Zoho One

+3 more

Azure CDN Outlook Microsoft Email Providers

- **Sector:** Information technology & services
- **Industry code:** NAICS 519290, 522390, 488510
- **Region:** Lagos
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/omniretail)

## Information technology & services in Nigeria

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- [**Interswitch Group** Lagos · founded 2002](https://millionrounds.com/startup/interswitch-group)
- [**Sabi** Lagos · founded 2021](https://millionrounds.com/startup/sabi-3)
- [**Terragon Group** Lagos · founded 2009](https://millionrounds.com/startup/terragon-group)
- [**Myluxtrade Digital hub** Benin City · founded 2021](https://millionrounds.com/startup/myluxtrade-digital-hub)
- [**Indicina** Lagos · founded 2018](https://millionrounds.com/startup/indicina)
- [**FransUnisoft** Lagos · founded 2025](https://millionrounds.com/startup/fransunisoft)

## Is this your company?

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