# Obsess: Information technology & services, New York, United States > Obsess: Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. Based in New York, United States. Source: https://millionrounds.com/startup/obsess (Millionrounds; every figure on the page links to its filing or article) United States · [Information technology & services startup](https://millionrounds.com/companies) # Obsess Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. Funding reported Last round: Non equity assistance Information technology & services New York, United States Company summary - **Founded:** 2017 9 years old - **Team:** 23 11 to 50 people - **Funding reported:** $14M in dollars - **Last round:** Non equity assistance Jul 2022 How sure we are - ✓ **Listed** We know it exists and what it does - 2 **Funding reported** A company dataset reports a raise - 3 **Observed** A filing or a dated announcement confirms a round No round for Obsess has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology) ## About Obsess Obsess creates AI-powered virtual experiences that increase customer engagement, brand loyalty & conversion. We have launched 350+ virtual stores and experiences for leading brands such as Ralph Lauren, J.Crew, Crate & Barrel, Corona, Unilever, L'Oréal, Revlon, Mattel, NBCUniversal & more, empowering companies in fashion, beauty, CPG, real estate and beyond to amplify campaign activations, innovate brand marketing and enhance digital sales strategies. We are creating the next-generation e-commerce interface, an engaging, discovery-driven 3D experience that mimics IRL shopping. Virtual experiences incorporate essential e-commerce functionality such as add to cart, and include additive interactive features such as product customization and gamification. Our patented, enterprise-grade 3D rendering technology is the backbone of the Obsess platform. Obsess virtual experiences are built for cross-platform distribution so that brands can increase ROI and extend their virtual footprint across the web, mobile, Roblox and headset devices like Apple Vision Pro and Meta Quest. Obsess' technology has been featured in Forbes, CNBC, Fast Company, Wall Street Journal, TechCrunch, VentureBeat, Vogue Business, WWD, Business of Fashion, Glossy, AdAge and more. Our company is headquartered in New York City, with additional offices across the U.S. and Europe., Why immersive experiences? Simple. We live in a world that is 3D. Today, immersive technologies are on the brink of rapid advancement, particularly with the continuous enhancement of processors and the acceleration of network speeds worldwide. The integration of 3D digital interfaces, inherently more intuitive and closely resembling human real-life interactions, will expand across the internet extensively, going beyond mere shopping experiences. ## What company datasets say Obsess raised Funding, as reported Reported in all **$14M** in dollars Rounds **5** Last round **Non equity assistance** Last round size **$10M** Last round date **Jul 2022** Investors listed **12** SEC Form D **$14M sold, 3 filings, last Jul 2022** ## Founders and team From the SEC filings it signed: 1 on the team. - **Neha Singh** Executive Officer, Director i On the board, as filed i *Martina Welkhoff* *Yelena Shkolnik* ## On 8 portfolio pages Investors who name them - [Blue 9 Capital](https://millionrounds.com/fund/blue-9-capital) - [Ms2 Capital](https://millionrounds.com/fund/ms2-capital) - [WXR Fund](https://millionrounds.com/fund/wxr-fund) - [Disney Accelerator](https://millionrounds.com/fund/disney-accelerator) - [Transolam](https://millionrounds.com/fund/transolam) - [Asper Group https//:www.aspergroupllc.com](https://millionrounds.com/fund/asper-group-https-www-aspergroupllc-com) - [Asimov Ventures](https://millionrounds.com/fund/asimov-ventures) - [MIT Alumni Angels New York](https://millionrounds.com/fund/mit-alumni-angels-new-york) Each firm lists Obsess on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source. ## The company, in detail What they build Known for consumer interactions virtual storefronts virtual reality retail virtual store analytics virtual reality storefronts fashion digital retail consumers customer engagement 360-degree shopping xr retail platform interactive retail experiences interactive immersive customer journey immersive experiences 3d technology Built with from their website Amazon SES Google Tag Manager Amazon CloudFront WordPress.org Linkedin Insight Tag Google Ads YouTube Google Workspace CloudFlare Viewport Meta +8 more LinkedIn Ads Google Play Mimecast Amazon Simple Email Service Hubspot Microsoft Azure Storage MongoDB Atlas Webflow Hosting - **Sector:** Information technology & services - **Industry code:** NAICS 54151, 51321, SIC 7375, 7372 - **Region:** New York - **Part of:** Finite X Reality - **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/obsess) ## Information technology & services in United States Startups like it - [**Databricks** San Francisco · founded 2013 *Raised*](https://millionrounds.com/company/databricks) - [**Waymo** Mountain View · founded 2009 *Raised*](https://millionrounds.com/company/waymo) - [**Crusoe** Denver · founded 2018 *Raised*](https://millionrounds.com/company/crusoe) - [**Cursor** San Francisco · founded 2017 *Raised*](https://millionrounds.com/company/cursor) - [**Thinking Machines Lab** San Francisco *Raised*](https://millionrounds.com/company/thinking-machines-lab) - [**Cognition** San Francisco *Raised*](https://millionrounds.com/company/cognition) - [**Polymarket** New York · founded 2020 *Raised*](https://millionrounds.com/company/polymarket) - [**Harvey** San Francisco · founded 2022 *Raised*](https://millionrounds.com/company/harvey) ## Is this your company? 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