# NorthLadder: Internet, Utrecht, Netherlands

> NorthLadder: NorthLadder is a trade-in and resale technology platform specializing in pre-owned electronics and device circularity.

Source: https://millionrounds.com/startup/northladder (Millionrounds; every figure on the page links to its filing or article)

Netherlands · [Internet startup](https://millionrounds.com/companies)

# NorthLadder

NorthLadder is a trade-in and resale technology platform specializing in pre-owned electronics and device circularity.

Funding reported Last round: Convertible note

Internet Utrecht, Netherlands

Company summary

- **Founded:** 2020 6 years old
- **Team:** 120 51 to 200 people
- **Funding reported:** 16.3M as listed, currency not stated
- **Last round:** Convertible note May 2022

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for NorthLadder has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About NorthLadder

NorthLadder is a trade-in and resale technology platform specializing in pre-owned electronics and device circularity.

Operating in over 10 countries, it supports brands and channel partners in managing device trade-ins, automating valuations, and connecting used devices to buyers. The platform is trusted by more than 75 OEMs, telecoms, e-commerce companies, and electronics retailers. NorthLadder enhances trade-in attach rates and new device sales while promoting customer retention and sustainability through effective reuse and resale of electronics. Its services include trade-in program design, device assessment, resale facilitation, and access to a network of verified buyers. The platform supports a variety of devices, including mobile phones, tablets, smartwatches, and laptops, and also features luxury second-hand goods. Founded in either 2019 or 2021, NorthLadder is headquartered in Dubai, UAE, with additional locations in Amsterdam and Utrecht, Netherlands. The company was previously known as BuyBack Bazaar.

## What company datasets say NorthLadder raised

Funding, as reported

Reported in all **16.3M** in the source's currency

Rounds **4**

Last round **Convertible note**

Last round size **10M**

Last round date **May 2022**

Investors listed **5**

## Founders and team

From NorthLadder's own website: 2 founders.

**Sandeep Shetty** Co-founder and CEO

**Mihin Shah** Co-founder and COO

## On a portfolio page

Investors who name them

- [VentureSouq](https://millionrounds.com/fund/venturesouq)

Each firm lists NorthLadder on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

asset resale platform asset management software hardware device trade-in platform luxury item resale platform asset liquidity solutions device buy-back within 60 days consumers refurbished device sales platform customer engagement refurbished electronics asset resale asset resale and refurbishment operations support asset retention mobile renewability

Built with from their website

Google Tag Manager WordPress.org HREF Lang Atlassian PWA Font Awesome CloudFlare Viewport Meta webpack Babel

+8 more

MongoDB Atlas OpenAI Apple Business Manager New Relic AI Priority Hints React CAPTCHA

- **Sector:** Internet
- **Industry code:** NAICS 51, 44-45, SIC 5734
- **Region:** Utrecht
- **Revenue:** 2M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/northladder)

## Internet in Netherlands

Startups like it

- [**Creative Group** Amsterdam · founded 2003 *Raised*](https://millionrounds.com/company/creative-group)
- [**Excess Materials Exchange** Amsterdam · founded 2017 *Raised*](https://millionrounds.com/company/excess-materials-exchange)
- [**Accel Club** Amsterdam · founded 2021](https://millionrounds.com/startup/accel-club-2)
- [**Catawiki** Amsterdam · founded 2008](https://millionrounds.com/startup/catawiki)
- [**Amigos Social** Utrecht · founded 2021](https://millionrounds.com/startup/amigos-social)
- [**BAQME** Amsterdam · founded 2021](https://millionrounds.com/startup/baqme)
- [**Whatser** Amsterdam · founded 2012](https://millionrounds.com/startup/whatser)
- [**Hectool** Haarlem · founded 2022](https://millionrounds.com/startup/hectool)

## Is this your company?

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