# NOBULL: Sporting goods, Boston, United States

> NOBULL: NOBULL is a direct-to-consumer athletic footwear and apparel brand based in Boston, Massachusetts. Based in Boston, United States. Founded 2015.

Source: https://millionrounds.com/startup/nobull (Millionrounds; every figure on the page links to its filing or article)

United States · [Sporting goods startup](https://millionrounds.com/companies)

# NOBULL

NOBULL is a direct-to-consumer athletic footwear and apparel brand based in Boston, Massachusetts.

Funding reported Last round: Private equity

Sporting goods Boston, United States

Company summary

- **Founded:** 2015 11 years old
- **Team:** 220 201 to 1,000 people
- **Funding reported:** $102M in dollars
- **Last round:** Private equity Oct 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for NOBULL has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About NOBULL

NOBULL is a direct-to-consumer athletic footwear and apparel brand based in Boston, Massachusetts.

Founded in 2015 by Marcus Wilson and Michael Schaeffer, the company has grown from a niche brand associated with the CrossFit community to a recognized leader in performance training gear. NOBULL emphasizes a "no-nonsense" approach, focusing on minimalist design and high-quality materials to empower athletes in their training. The company operates primarily through its e-commerce platform, complemented by select retail partnerships. NOBULL offers a wide range of products, including training shoes, lifting shoes, running shoes, and high-performance apparel designed for intense workouts. Their accessories support a complete training regimen, featuring items like bags, gloves, and nutrition products. NOBULL targets dedicated fitness enthusiasts who prioritize functionality and durability in their gear, fostering a community-driven approach to fitness.

## What company datasets say NOBULL raised

Funding, as reported

Reported in all **$102M** in dollars

Rounds **6**

Last round **Private equity**

Last round date **Oct 2023**

Investors listed **5**

SEC Form D **$132M sold, 4 filings, last Oct 2023**

## Founders and team

From the SEC filings it signed.

On the board, as filed i *Michael Repole*

## On a portfolio page

Investors who name them

- [BPEA](https://millionrounds.com/fund/bpea)

Each firm lists NOBULL on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

performance accessories for gym training shirts high carbon rubber consumers accessories customer engagement weight training shoes performance sneakers athlete gear comfortable trainers lightweight shoes performance footwear durability breathable shoes everyday shoes shorts gift cards

Built with from their website

Microsoft Azure Monitor Red Hat JBoss Enterprise SOA Platform Google Tag Manager Excel Impact Amazon CloudFront Tableau Atlassian Paypal Google Ads Rackspace

+8 more

Klaviyo Fivetran NoFraud Spotify Google Workspace Pinterest CloudFlare Viewport Meta

- **Sector:** Sporting goods
- **Industry code:** NAICS 33992, 458110, SIC 5099, 5699
- **Region:** Massachusetts
- **Part of:** TB12
- **Revenue:** $38M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/nobull)

## Sporting goods in United States

Startups like it

- [**Rad Power Bikes** Seattle · founded 2007](https://millionrounds.com/startup/rad-power-bikes)
- [**Trek Bicycle** Waterloo · founded 1976](https://millionrounds.com/startup/trek-bicycle)
- [**PING INC** Phoenix](https://millionrounds.com/startup/ping-inc)
- [**KUIU** Dixon · founded 2011](https://millionrounds.com/startup/kuiu)
- [**Velotric** Huntington Station · founded 2021](https://millionrounds.com/startup/velotric)
- [**Shock Doctor** Fountain Valley · founded 1993](https://millionrounds.com/startup/shock-doctor)
- [**Good Good Golf** Frisco · founded 2020](https://millionrounds.com/startup/good-good-golf)
- [**ROKA** Austin · founded 2013](https://millionrounds.com/startup/roka-3)

## Is this your company?

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