# New Engen: Marketing & advertising, Seattle, United States

> New Engen: New Engen is a full-service digital marketing agency based in Seattle, Washington, founded in 2016. Based in Seattle, United States. Founded 2016.

Source: https://millionrounds.com/startup/new-engen (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & advertising startup](https://millionrounds.com/companies)

# New Engen

New Engen is a full-service digital marketing agency based in Seattle, Washington, founded in 2016.

Funding reported Last round: Private equity

Marketing & advertising Seattle, United States

Company summary

- **Founded:** 2016 10 years old
- **Team:** 500 201 to 1,000 people
- **Funding reported:** $11M in dollars
- **Last round:** Private equity Dec 2021

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for New Engen has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## About New Engen

New Engen is a full-service digital marketing agency based in Seattle, Washington, founded in 2016.

The company focuses on driving accountable growth for consumer brands through a data-driven approach. With a team of approximately 300 employees, New Engen operates across the United States, with offices in major cities including New York, Los Angeles, and Denver. The agency has raised over $10.59 million in funding and was acquired by Insignia Capital Group in December 2021. The agency offers a wide range of services, including full-funnel strategy development, media planning and management, search engine optimization, and content consulting. New Engen utilizes advanced analytics and machine learning to optimize marketing performance and enhance campaign management. Their client portfolio features notable brands such as 1-800-Flowers, The Hershey Company, and Universal Music Group, showcasing their ability to deliver impactful marketing solutions that drive business growth.

## What company datasets say New Engen raised

Funding, as reported

Reported in all **$11M** in dollars

Rounds **3**

Last round **Private equity**

Last round date **Dec 2021**

Investors listed **5**

SEC Form D **$11M sold, 2 filings, last May 2017**

## Founders and team

From New Engen's own website and the SEC filings it signed: 13 on the team.

- **Jon White** President
- **Justin Hayashi** CEO
- **Alice Woo** Chief Creative Officer
- **Hunter Poole** VP, Brand Partnerships - Influencer
- **Michael Goodwin** VP, Strategic Operations & Corporate Development
- **Sabeeka Dar** VP, Enterprise Growth
- **Shannon Hill** VP, Marketing
- **Steve Tazic** VP, Technology & Affiliate Operations
- **Tina Chong** VP, Finance
- **Amanda Hennigan** Director, People
- **Cindy Arthur** General Manager, Digital Marketing
- **David Atchison** Executive Officer, Director, Promoter i
- **Jean-Guy Speton** Promoter i

On the board, as filed i *Eric Carlborg* *Gus Tai*

## On a portfolio page

Investors who name them

- [Insignia Capital Group](https://millionrounds.com/fund/insignia-capital-group)

Each firm lists New Engen on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## The company, in detail

What they build

Known for

measurement and analytics fashion media impact measurement platforms creative performance analysis consumers cross-channel testing performance growth cross-channel media cross-channel reporting marketing media impact performance performance analytics impact measurement frameworks media buying enterprises media testing

Built with from their website

Google Tag Manager Google Sheets Tableau dbt Workfront Tailwind CSS Google Cloud Google Ads Meta Audience Network YouTube

+8 more

Canopy Google Workspace Dv360 Pinterest Viewport Meta Google Drive Google Cloud BigQuery Element UI

- **Sector:** Marketing & advertising
- **Industry code:** NAICS 541810, SIC 7311
- **Region:** Washington
- **Revenue:** $55M a year, as listed
- **Full record:** [Every detail in the company directory](https://millionrounds.com/directory/new-engen)

## Marketing & advertising in United States

Startups like it

- [**SheerID** Portland · founded 2011 *Raised*](https://millionrounds.com/company/sheerid)
- [**Yieldbot** New York · founded 2010 *Raised*](https://millionrounds.com/company/yieldbot)
- [**BranchLab** New York · founded 2024 *Raised*](https://millionrounds.com/company/branchlab)
- [**Skyword** Boston · founded 2010 *Raised*](https://millionrounds.com/company/skyword)
- [**eLocal** Conshohocken · founded 2008 *Raised*](https://millionrounds.com/company/elocal)
- [**Connatix** New York · founded 2014 *Raised*](https://millionrounds.com/company/connatix)
- [**Bustle** Wichita · founded 2013 *Raised*](https://millionrounds.com/company/bustle)
- [**EDO** New York · founded 2015 *Raised*](https://millionrounds.com/company/edo)

## Is this your company?

Add your raise, your deck and your story, and put New Engen in front of investors. Or tell us what we have wrong.

[List your startup](https://millionrounds.com/list-your-startup)[Send a correction](https://millionrounds.com/corrections)