# Nativo: Marketing & Advertising, El Segundo, United States

> Nativo: Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

Source: https://millionrounds.com/startup/nativo (Millionrounds; every figure on the page links to its filing or article)

United States · [Marketing & Advertising startup](https://millionrounds.com/companies)

# Nativo

Nativo is an advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.

Email

Funding reported Last round: Debt financing

Marketing & Advertising El Segundo, United States

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Company summary

- **Founded:** 2010 16 years old
- **Team:** 101 51 to 200 people
- **Funding reported:** $61M in dollars
- **Last round:** Debt financing Apr 2023

How sure we are

- ✓ **Listed** We know it exists and what it does
- 2 **Funding reported** A company dataset reports a raise
- 3 **Observed** A filing or a dated announcement confirms a round

No round for Nativo has been confirmed by a filing or an announcement yet, so nothing here counts toward an investor's record. [How we decide](https://millionrounds.com/methodology)

## What company datasets say Nativo raised

Funding, as reported

Reported in all **$61M** in dollars

Rounds **7**

Last round **Debt financing**

Last round date **Apr 2023**

Investors listed **11**

## Funding filed with regulators

Nativo filed 4 raises, $34M in all. Filings say how much was sold and to how many investors; they never name the investors.

- Jan 2019 **$4.7M** 9 investors equity of $5.0M offered SEC Form D
- Jun 2015 **$20M** 9 investors equity SEC Form D
- Jun 2014 **$5.0M** 8 investors equity of $5.3M offered SEC Form D
- Apr 2013 **$4.5M** 6 investors equity of $4.6M offered SEC Form D

## Founders and team

From the SEC filings it signed: 7 on the team.

- **Chris M. LoRusso** Executive Officer i
- **Christopher M. Rooke** Executive Officer i
- **Jason M. Kalin** Executive Officer i
- **Jay M. Freedman** Executive Officer i
- **Justin Choi** Executive Officer, Director i
- **Oded M. Cohen** Executive Officer i
- **Woo M. Kim** Executive Officer i

On the board, as filed i *David M. ibnAle* *Edward M. Cluss* *Mark M. Terbeek*

## On a portfolio page

Investors who name them

- [Advance Venture Partners](https://millionrounds.com/fund/advance-venture-partners)

Each firm lists Nativo on its own website. That is the firm's claim, a weaker thing than a round we watched, but a named source.

## Marketing & Advertising in United States

Startups like it

- [**SATORI** Houston · founded 2015](https://millionrounds.com/startup/satori)
- [**LivingSocial** Washington · founded 2007](https://millionrounds.com/startup/livingsocial)
- [**Seedtag** New York · founded 2014](https://millionrounds.com/startup/seedtag)
- [**Terminus** Atlanta · founded 2014](https://millionrounds.com/startup/terminus-2)
- [**MNTN** Austin (Remote) · founded 2009](https://millionrounds.com/startup/mntn)
- [**PureCars** Atlanta · founded 2007](https://millionrounds.com/startup/purecars)
- [**GumGum** Santa Monica · founded 2008](https://millionrounds.com/startup/gumgum)
- [**AdTheorent** New York · founded 2011](https://millionrounds.com/startup/adtheorent)

## Is this your company?

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